I'm the founder and CEO of Igigi - Your guy in the store.Igigi is a revolutionary paid search marketing service for brick-and-mortar grocery stores. Its main purpose is to help shoppers find products on the shelf that align with their goals, needs, and values. Simultaneously, Igigi enables CPGs to efficiently put their product on a shopper's radar at the very moment of making a purchasing decision. Finally, Igigi paid search marketing service generates incremental marketing revenue for retailers without overloading shoppers with ads and compromising the shopping experience.Igigi is a fully automated paid search retail media platform for brick-and-mortar stores that employs AI to transform physical points of purchase into a tool for revenue generation, communication with shoppers and observation of their behavior.Igigi is a cartoon character who reacts to shopper behavior and establishes a two-way interaction with shoppers. With Igigi, retail chains and CPGs are able to establish a one-to-one relationship in physical stores, much like do on the web today. Real-time feedback about shopper reactions in stores provided by the Igigi platform enables product companies to actively influence the outcome of their activities in retail. Igigi platform improves success rates of product launch and trade promotion campaigns and boosts overall efficiency in retail.Thanks to its capability to automatically observe and interview shoppers at the place of purchase, Igigi fills the current shopper research gap, enabling product companies to reduce the cost and time needed for obtaining first-party verified shopper insights. Igigi won the globally recognized iF Design Award 2021 in the product design category!