Nikolas Drakulovic Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Waterloo, Ontario

• Founder and manager of an esports organization which gained 2700+ Discord members in 4 years• Led teams to organize 35 online and in-person events over 4 years, averaging 300 attendees per event• Managed several paid positions in broadcasting and social media to build an audience of 5000+ followers• Raised $70,000+ in sponsorship material with companies including Coca-Cola, Red Bull, and Deliverr• Collaborated with the University of Waterloo Department of Athletics to develop an official esports program which included varsity level teams, facility space, and scholarships for esports and gaming

Waterloo, Ontario, Canada

• Established an online platform and community that engages 700+ students daily using Discord• Led 3-5 events on a weekly basis to build an online community, averaging 25 attendees per event• Built an ambassador program to mentor students in community and event management• Created documentation and guidelines for long-term strategies to engage students using digital media• Designed and edited a video tutorial series to educate faculty and students on online platforms using Premiere

• Produced social media content for an esports start-up company by writing copy, scheduling content, engaging with audience members, and revising graphics, increasing engagement by 145% in 10 months• Continuously improved procedures to generate brand approved copy, increasing copywriting efficiency by 75%• Researched and presented on trends in the esports industry to influence corporate strategies and investments

Toronto, Ontario, Canada

• Provided recommendations to improve the Xero sales department using partner and consumer data to optimize a SaaS with 3 million+ monthly subscribers and 100k+ partners in the FinTech industry• Developed key performance indicators to evaluate the performance of 15 sales team members using Excel• Utilized Salesforce and Excel to create dashboards and reports to determine the ROI for marketing campaigns• Researched FinTech influencers for sponsorship acquisitions, increasing Xero’s marketing presence in Canada

Waterloo, Ontario

• Designed posters, news items, and social media posts on the topics of games and interactive technology research across Twitter, YouTube, and Instagram, ensuring 2-4 posts daily• Researched leads, wrote weekly articles, and produced podcast interviews for an audience of 3000+ followers• Managed and promoted campus-wide and company-wide events to increase brand awareness• Made recommendations for social media content strategies using Twitter, Instagram, and Facebook Analytics

Windsor, Ontario

• Recorded confidential client information using Microsoft Excel and PC Law• Digitally and physically organized inventory of corporate records• Developed interpersonal skills through interactions with executives, lawyers and external stakeholders