20+ years experience marketing professional with a thorough understanding of social media, SEO, content marketing, marketing strategy and community building strategies. Expertise in both offline and online marketing disciplines, in planning and execution. I use lateral thinking to uncover opportunities, test assumptions and challenge the usual routines, while I am so thorough and detailed that even my huge collection of films is filed and indexed – seriously, I love the micromanagement of little things. I am both good with numbers (data sheets, analyzing, reporting) and words (copywriting, content) but admittedly bad at coding – actually I have 0 skills in coding. I am always curious though, willing to experiment and committed to learning according to the needs. While I keep my ear to the ground about new trends and best practices in business, my current playground is in the field of Digital & Inbound Marketing, Search Engine Optimization, SEM (still addicted with PPC stuff such as Google Ads), Social Media and developing Actions for the Google Assistant and Skills for the Amazon’s Alexa. Also, sharing my experience, interests, and knowledge in strategic marketing, entrepreneurship, technology, and innovation is what makes me tick. (As others have told me) I have a strong sense of ethos, excellent communication skills, and a high energy level. And although I tend to be sometimes a perfectionist (I really am), a stubborn and a bit strict judge of myself and of those around me, I get things done.