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✓ Growth Marketing: Marketing lead for global growth marketing efforts for the Google Assistant involving complex cross-functional collaboration with PM/ENG/Analytics and other growth teams. Growth projects to drive acquisition, activation, retention, and resurrection include heavy experimentation around on-boarding, feature discovery, in-product help, cross-app promotion, push notifications, and respective global rollouts✓ CRM & Email Marketing: Built the global Google Assistant email program (25+ markets) and cross-functional CRM team (30 members from PM, ENG, data analytics, & agencies) from scratch. Emails reach millions of users across all Assistant devices, substantially drive DAU & product engagement, and open rates are well above industry benchmark✓ Cross-App Promotions: Led cross-app promotion efforts across Google ecosystem which drive millions of DAU and show significant retention lift. All efforts involve complex cross-functional collaboration with ENG/PM, legal, and privacy approvals, plus holistic creative development✓ Push Notifications: Concept and global optimization of first ever Assistant push notifications which show substantial engagement impact. Contextual notification tactics involve securing buy-in and coordination between several UX, PM, ENG, and marketing teams✓ Developer Growth: Transferred growth learnings to 'Actions on Google' developer platform. For example, conceptualized and implemented developer CRM plan and infrastructure based on dozens of relevant experiment learnings from the user-facing Assistant operation

✓ Startup consulting with selected Google for Startup companies on growth challenges and opportunities

✓ Google lead for DT50 awards - the European startup awards founded by Google, McKinsey, and Rocket Internet✓ Responsible for all marketing activities, including branding, media, and partnerships

✓ Branding & Education Marketing: Project lead for German Growth Engine project ‘Digital Workshop / Zukunftswerkstatt’✓ Online media & UX skills: Lead for digital skills platform ‘Digital Workshop’ & ‘Weltweit Wachsen’✓ Cross-functional project & agency management: Lead for 'Global SMB Marketing Summit' which involved concept development and coordination of a Growth Hack with 50 businesses and 180 employees✓ Business development: Acquired and owned 10+ strategic partnerships as online/offline multipliers✓ Conceptual development & execution: Lead for ‘Digital Workshop’ platform and EMEA acquisition pilot (operations and legal work across 3 vendors and 20 Partner agencies)

✓ Online Marketing expertise: Analytics, AdWords, YouTube, Display, Social, etc.✓ Retail and startup industry: Portfolio with biggest retailers and startups (frequent C-level contacts)✓ Project management know-how: led several strategic team-wide projects and sales initiatives✓ Sales experience: Constantly overachieved targets (portfolio +40%YoY) and sales coach for 10+ new coworkers✓ Agency management: Rotation in Google Agency Team and led Agency Export initiative (15 C-level meetings, substantial improvement of DE Agency export share)