Nikolaus Abbott Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City Metropolitan Area

Lehi, Ut

Partnered with Marketing, Sales, Development and Operations teams to better understand customers wants and needs. Utilized a mix of analytics, primary market research and Voice of the Customer insights to paint a more robust portrait of our existing and potential customers.Led the company in the adoption of a Jobs-to-be-Done framework, uncovering the core job and associated unmet needs found within our market. Formulated new market segments, assisted in optimizing channels and creating new offerings.Developed a wide variety of customer insight projects: forumulated methodology, created survey instruments, oversaw sampling, analyzed data, reported and integrated insights with decision makers.Expanded, optimized and reported on a Customer Journey wide NPS program.

Worked with client organizations to develop customer personas and journeys.Taught client organizations how to integrate customer data to illustrate customer journeys and alert them to potential changes in the journey.Oversaw the collection and analysis of both qualitative and quantitative data on customer experience.Worked with senior consultants to provide clients recommendations and strategies for providing improved customer experience.

Orem, Utah

Developed effective ways to enable Healthcare Providers to make informed purchasing decisions and stay abreast of recent industry shifts through access to KLAS reports. Promoted increased provider engagement through data driven segmentation and behavior based content delivery. Surpassed annual goals and benchmarks for engagement while reducing annual attrition numbers.

Provo, Utah Area

Coordinated all projects for the Business Development, Marketing, and Sales departments. Acted as primary contact for over 15 strategic partnerships. Created and deployed cross-marketing strategies, as well as managed software integration projects. Assisted Sales team in event marketing efforts, lead management, and CRM maintenance.

Provo, Utah Area

Developed marketing strategy for the Utah region. Implemented the strategy through the use of email, video, and direct mail marketing strategies. Managed, cleaned, and maintained Sales Team's CRM solution. Acted as setter for prospective clients.

Orem, Utah

Acted as lead for SEO and Social Media campaigns. Developed and launched aggressive reputation management campaign. Acted as liaison to other departments. Worked directly with CEO to strategize for future developments within the company. Assisted in the design and creation of trade show booth, sales collateral, and corporate website.

Bachelor’S Degree, Marketing, 3.75 Gpa

Activities and Societies: American Marketing AssociationConsulted with local businesses to create effective marketing, social media.

Associate Of Science (A.S.), General Studies

Activities and Societies: American Marketing Association