Nikolay Bonev Email and Phone Number

Appointed Market Sales Lead for the Bulgarian SMB segment, managing a portfolio of leading Google Partners agencies and key direct Google Ads clients.- Overachieved on quarterly revenue and product adoption targets working with accounts from the Retail, Finance, Gaming and Travel verticals and accomplished a 80% YoY portfolio account growth.- Established and maintained relationships with external C-Level and B-Level stakeholders, devising joint client business plans and implementing new product adoption strategies.- Developed go-to market plans for the leading Export accounts covering the full set of Google's marketing solutions including Search, Display, Video, Mobile, App Promotion and Attribution Modelling.

Main Role Responsibilities: Google Ads product specialist providing sales optimization and technical support to agency-managed and key direct accounts from Bulgaria, South Africa and DACH.- Performed account audit analysis and optimized campaign performance of Premier Partner agencies and high-value direct customers.- Developed product solution plans for customers based on the See- Think-Do-Care (STDC) framework and activated new product beta features.- Assisted clients with mapping their target audience's online consumer journey and identified appropriate attribution models.Leadership Assignments:Proactive Revenue Programs Lead: Team leadership assignment with the following key responsibilities and achieved outcomes:- Co-created 4 direct and agency proactive revenue outreach programs in 10 emerging markets within the EMEA Global Customer Experience organization. - Devised revenue targets and modus operandi plans for 4 program leads with 52 account strategists working on the programs.- Worked closely with regional leadership on market analysis and local business development plans.- Expanded the initiative to APAC and spent time in Google's Singapore HQ to presentthe sales programs to the regional senior leadership team and deliver trainings to thelocal sales teams.

Main Role Responsibilities:- Provided technical, and consultative sales, support for Google's advertising solutions toBulgarian SMB clients continuously exceeding targets and ranked in top 10 EMEA-wide for Customer Experience results.- Developed and delivered successful one-to-many targeted educational initiatives to Google Partners agencies in Bulgaria.- Coordinated several key product launches for the Bulgarian market (YouTube's True-View, Universal App Campaigns and Enhanced Campaigns) and presented at several industry events.Leadership Assignments:Active Team / Mentorship Program Lead: Bulgarian and Adriatics Customer Experience teams comprising of the following responsibilities:- Worked closely with the direct manager to prepare the OKRs of account strategist on both teams- Partnered with the direct manager in devising individual career development plans- Fully participated in review cycles, co-delivering alongside the official directmanager rating and peer feedback

• Managed Diageo Ireland’s promotional products campaigns from initial client briefing to supplier negotiations and delivery on campaigns, such as Carlsberg Euro 2012 on- and off-trade campaigns, Budweiser Summer Prizes and Guinness St. Patrick’s Day campaigns• Worked on large-scale promotional product launches to support the client’s brands new campaigns by liaising closely with ADM’s creative team to ensure the client’s briefs are created to their needs; Major product launch campaigns co-ordinated include Captain Morgan Long Island Iced Tea, Smirnoff Mojito and Smirnoff World’s Best Drinks• Led the negotiations with suppliers in the buying of products for the various brand campaigns and continuously achieved the target procurement efficiencies, recording cost savings for the client and ensuring delivery deadlines are met• Managed the firm’s online order system and prepared cost savings, On Time In Full (OTIF) and Purchasing Order reports

• Worked closely with a colleague on a global brand project for Nokia• Extensively researched the topic of “Time” as an area of strategic interest for the brand• Prepared a detailed report and presented the findings to Nokia Global Brand Team

As part of the internship at the European headquarters of Nomacorc LLC located in Thimister-Clermont, Belgium, I completed the following duties:• Managed a breakthrough competition monitoring project• Diligently compiled and analysed extensive data sets on product portfolio and sales organisation of rival companies• Communicated with all European Sales and Marketing teams and presented the research results to senior managers

• Spearheaded my team in setting up the organisation of 1st Infiniti Golf Tournament• Conducted a comparative analysis on the technical dimensions of competitors’ products• Actively liaised with customers through meetings, email and telephone