Nikolay Podstrelov Email and Phone Number
I have proven managerial experience in:• creating an effective marketing function in the B2B, B2G and B2C segments;• successful new product development and market launch taking leading positions on the markets of Russia and the CIS;• implementing digital business transformation with the creation of digital competitive advantages instead of "automation for automation's sake".e-mail: n@podstrelov.com
Smart Design
View- Website:
- smddev.com
- Employees:
- 11
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Chief Commercial Officer (Cco)Smart DesignSaint Petersburg, Ru -
Chief Marketing OfficerSpeech Technology Center Mar 2024 - PresentSaint Petersburg Metropolitan Area -
Marketing DirectorDigital Design Mar 2017 - Mar 2024St Petersburg City, RussiaDigital Design is one of the 20 largest software developers and recognized by Tadviser as the market leader in BPM systems in Russia.• A marketing department has been created "from scratch" to promote the company's products to targeted segments.• Completely re-developed and successfully moved the company website https://digdes.ru/:As a result of SEO visibility of a website on the developed semantic kernel (entering the top 10) increased from 11/13% (Yandex/Google) to 67/59% attendance from organic search – 8 times;The number of new qualified leads has increased 3 times with a significant increase in their quality. More than 50% of the leads come from the company's website.• The project on promotion to foreign markets was implemented in 2021 through creation of an international website, a network of 14 company representatives in 11 countries (Great Britain, USA, EU, Turkey). As a result, more than 20 dozen requests were fulfilled, several presales were conducted, NDA and contracts with foreign clients were signed.• The website promotion https://xinnor.io of the international company Xinnor. Advertising campaigns on the US and Western European markets, worldwide remarketing, creation of the telemarketing interns' group. • 9 solutions have been produced and put on the market, 5 of which have achieved success, and 2 have taken leading positions in their categories, as evidenced by numerous professional awards and national IT ratings. -
Director Of The Marketing&Analytics DepartmentOao Baltinvestbank Mar 2014 - Jan 2017St Petersburg City, Russia• By the end of 2014, the bank entered the TOP 10 in terms of deposit portfolio growth out of the 100 largest banks in Russia.• The digital transformation of the bank's retail business has been carried out in terms of on-line attraction and interaction with customers, the number of DBO users has increased by more than 100 times.• A new corporate identity and the bank's website were created and successfully promoted www.baltinvestbank.com• The first celebrity campaign of the Champion line of contributions with the current Olympic, World and European figure skating champions. All planned indicators of the case (quantitative and qualitative) were exceeded.• During the bank's reorganization (since January 2016), it was possible to minimize the outflow of deposits: at the peak, portfolio losses amounted to less than 5%, and since March, it has been possible to resume the inflow of liabilities of individuals and restore the volume of the portfolio. This is the best indicator among 200 banks being rehabilitated in the Russian Federation. -
Commercial DirectorBank Otkritie Financial Corporation, Otkritie-Inform Apr 2011 - Mar 2014Санкт-Петербург, РоссияI was tasked with creating a telecom operator based on the acquired telecommunications assets, entering the inter-operator market and ensuring positive profitability of the business.All goals have been successfully achieved:• Optimized business processes for working with clients, significantly increased business profitability.• Successful entry into the inter-operator market has been carried out, long-term contracts for leasing communication channels and fiber optic networks have been signed with a number of large and medium-sized St. Petersburg telecom operators: Tele2, Skartel (yota), Theorem Telecom, Global Net, Continental group, etc.• At the end of 2013, the company showed an operating profit. It was sold to a large telecom operator (the reason for dismissal).
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Deputy Commercial Director Of The St. Petersburg BranchRostelecom Aug 2010 - Apr 2011St Petersburg City, RussiaSupervised the following commercial activities of the branch:- Working with b2b and b2g segments;- Increasing corporate customer loyalty to the branch;- Development and launch of competitive products for the corporate and mass markets;- Development and implementation of a plan to increase branch competitiveness. -
Marketing DirectorMts Group Jun 2006 - Sep 2008Murmansk, RussiaManagement of marketing and sales:- development of GSM and 3G branch radio coverage network- pricing, tariff policy- analysis and forecasting of the regional communications market- the branch's budgeting in terms of revenue and traffic- CRM- products' development and promotion- supervising the work of all commercial departments of the branch: the department for working with partners, the department for working with key clients, sales and customer service departments.- the branch's advertising and PR policy - support of the MTS regional website.
Nikolay Podstrelov Education Details
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Master Of Business Administration (Mba) -
Murmansk State Technical University5 -
Murmansk State Technical University4,95 -
Master Of Business Administration - Mba
Frequently Asked Questions about Nikolay Podstrelov
What company does Nikolay Podstrelov work for?
Nikolay Podstrelov works for Smart Design
What is Nikolay Podstrelov's role at the current company?
Nikolay Podstrelov's current role is Chief Commercial Officer (CCO).
What schools did Nikolay Podstrelov attend?
Nikolay Podstrelov attended Graduate School Of Management St. Petersburg State University, Murmansk State Technical University, Murmansk State Technical University, Высшая Школа Менеджмента Санкт-Петербургского Государственного Университета.
Who are Nikolay Podstrelov's colleagues?
Nikolay Podstrelov's colleagues are Yakov Varnaev, Vitaly Tishkov.
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