Organizing the work of the media department of the Moscow Kabbalah Center (Moscow):- Internal/external marketing- Social media- Youtube (channel restart)- Advertising campaigns for basic online/offline courses- Event packaging- Creation of structure- Product development for a company store- Identification of new vectors for the development of the center in Russia🏅 Достижения:- Incorporation into the staff structure of the center, description of all processes of the department- Determination of areas of responsibility for each employee- Implementation of a reporting system- Identification and optimization of tasks that are not within the department’s area of responsibility- Analysis of current activity and its results- Implementation of basic metrics for conversion and site conversion rates- Drawing up a basic strategy for improving performance- Testing hypotheses to attract new people- Drawing up a student’s cjm card- Complete redesign of corporate identity- Search and testing of performers under the supervision of social networks- Creation of a corporate identity for each teacher for advertising campaigns- Writing scripts for integrating commercials- Control and partial maintenance of social networks (instagram/telegram)- Filming and editing of reporting materials/promotional videos

- Fulfillment of target targets established by the- Building the work of a new direction of the company engaged in parallel imports;- Construction and implementation of a scheme for interaction of all teams;- Organizing effective interaction between department teams and clients, suppliers and contractors;- Strategic planning of the work of each team and the department as a whole;- Reporting on key department indicators (money, deadlines, application processing time, etc.);- Monitoring the implementation of tasks facing each team and its participants;- Description and constant optimization of work processes of all teams.- Technical, economic, financial and legal support for the department’s activities.🏅 Achievements:- All business processes for which teams have been recruited and trained (front office (sales, purchasing), back office (logistics, estimators, category managers) have been analyzed and described)- A seamless interaction scheme between teams was implemented based on weekly sprints and joint analysis, which reduced the processing time of applications by 60% and increased the quality of processing to 98% due to the number of control checks;- Integrated CRM system to monitor the transaction cycle and financial indicators in real time;- Risk management policy has been introduced.- Based on the results of 6 months of management, the target for operating profit was 130%, net profit 93%

- Participation in the development of advertising strategy and planning of advertising campaigns;- Control of placement and verification of reporting documentation;- Collection of information and generation of content for information materials;- Preparation of reporting presentations with the results of advertising campaigns;- Organization of the internal process of interaction between the company and partner banks in order to connect customers to the loyalty program;- Preparation of methodological materials🏅Achievements:- Organized the work of internal services and partner banks in order to optimize processes through complete immersion in the process and writing methodological recommendations- A number of processes have been launched to optimize the work on drawing up media plans to increase the speed of processes and reduce possible errors.

- Participated in the creation of our own business ecosystem for legal entities;- Conducted market research to develop and test hypotheses;- Created business requirements for the product based on user stories and in-depth interviews;- Participated in writing technical specifications for developers;- Created a product roadmap;- Interacted with the contractor at all stages of work on the product (formation of goals, determination of deadlines and expected results);- Organized and conducted CustDev to form a backlog of tasks;- Controlled the timing of product releases;- Together with the team, defined and set up regular monitoring of product metrics after tests and releases;- Distributed areas of responsibility within each project among the teams involved;- All project work was transferred from Excel to Confluence and JIRA- Interacted with stakeholders and senior management of the company on a regular basis;- Prepared presentations (Power Point) to defend projects and initiate new hypotheses🏅Achievements:- I am able to manage both a department (5-50 people) and teams participating in the project, systematically replacing the manager, making management decisions, defending them in front of the company’s top officials and TOP managers of PJSC LUKOIL- I can easily build high-quality communication with any contractor, colleague, or manager.- Launched the “LUKOIL for Business” mobile application, a loyalty program for legal entities- Created a department structure based on collaboration with a mobile application for working with partner services