Main achievements:• Implemented in-depth research reviews translating findings into actionable improvements; e.g., customer satisfaction survey led to over 10 hours of team workshops and over 80 tasks in Jira.• Enhanced customer satisfaction surveys, reducing the margin of error by 85%, and identifying new dimensions for customer satisfaction profiling.• Analyzed communication channels, optimizing for relevance and efficiency.• Established and led a high-performing research… Show more Main achievements:• Implemented in-depth research reviews translating findings into actionable improvements; e.g., customer satisfaction survey led to over 10 hours of team workshops and over 80 tasks in Jira.• Enhanced customer satisfaction surveys, reducing the margin of error by 85%, and identifying new dimensions for customer satisfaction profiling.• Analyzed communication channels, optimizing for relevance and efficiency.• Established and led a high-performing research team, achieving a Manager’s Net Promoter Score (mNPS) of 100.Main job functions:• Provide results of quantitative B2B research, and competitive analysis.• Provide internal research/analysis results for optimizing customer- and employee-oriented processes.• Research planning and choosing the best approach to meet the company demand of customer and competitor data.• Lead the team of researchers and business analysts. Show less

Main achievements:• Conducted 37 international research projects within a year, 19 B2C and 18 B2B.• Improved automated quality control resulting in a 3-7 working days economy per each quantitative research and field cost saving.• Provided data for strategy development to improve company positions in MEA, APAC, and LATAM markets.Main job functions:• Provide results of B2C and B2B customers research, and market desk research.• Research planning and choosing the best… Show more Main achievements:• Conducted 37 international research projects within a year, 19 B2C and 18 B2B.• Improved automated quality control resulting in a 3-7 working days economy per each quantitative research and field cost saving.• Provided data for strategy development to improve company positions in MEA, APAC, and LATAM markets.Main job functions:• Provide results of B2C and B2B customers research, and market desk research.• Research planning and choosing the best approach to meet the company demand of customer data.• Lead the team of researchers. Show less

Main achievements:• Implemented Microsoft Dynamics CRM system, as the product owner, covering sales, marketing, and customer service requirements. Results: number of lost requests from customers reduced to zero, time to response decreased by 4 times, automated SLA metrics calculation, a foundation for recommendation system for tourists was built.• Developed and implemented a customer loyalty program, increasing participants' return rate by 86%.• Orchestrated marketing research plans… Show more Main achievements:• Implemented Microsoft Dynamics CRM system, as the product owner, covering sales, marketing, and customer service requirements. Results: number of lost requests from customers reduced to zero, time to response decreased by 4 times, automated SLA metrics calculation, a foundation for recommendation system for tourists was built.• Developed and implemented a customer loyalty program, increasing participants' return rate by 86%.• Orchestrated marketing research plans fundamental for marketing strategy development, including market size, shares, and forecast, customer satisfaction, retention tracking, CJM, and customer attitudes tracker.• Participated as a business stakeholder in Moscow Travel Hack hackathon. My project was picked by 5 teams. Their efforts became a foundation of "Recommendation system for tourists" project.Main job functions:• Develop and execute customer experience strategy and projects• Orchestrate marketing research and customer analytics• Coordinate quality control of sales, support, and service functions• Explain and measure areas of development of service quality along CJM Show less

Main achievements:• Implemented measurable marketing, optimizing the budget by 30% through precise planning and ROI analysis.• Developed customer segmentation and calculated Customer Lifetime Value (CLV), leading to a 70% sales growth.Main job functions:• Develop and execute marketing strategy, planned marketing budget• Perform marketing research and customer analytics, including market size and share, competitors, customer needs and satisfaction• Plan and coordinate… Show more Main achievements:• Implemented measurable marketing, optimizing the budget by 30% through precise planning and ROI analysis.• Developed customer segmentation and calculated Customer Lifetime Value (CLV), leading to a 70% sales growth.Main job functions:• Develop and execute marketing strategy, planned marketing budget• Perform marketing research and customer analytics, including market size and share, competitors, customer needs and satisfaction• Plan and coordinate marketing and advertising activities, including trade and digital marketing, brand management, promotional merchandise• Provide marketing support for establishing new B2B and B2C venues (market and venue analytics, facade and interior decoration, promotion) Show less

• Performed questionnaire development, results analytics and business insights for customer and franchisee satisfaction studies in various industries• Consulted on business application of research and analytics results• Consulted on and developed programs for increasing customer satisfaction and loyalty.

• Developed and managed loyalty campaigns through two loyalty programs (own and a coalition)• Managed a team of analysts to perform sales- and marketing campaigns analytics, and provide data for menu development• Provided business with customer and market insights in order to target marketing and branding efforts• Coordinated and participated in text and visual creation for loyalty and guest satisfaction campaigns.

• Focused a team of project managers and developers to implementing a set of automated data processing projects. Led the projects from discussing BRD with internal customers to post-deployment support.• Developed, re-designed and implemented CRM data management processes. Decreased request processing time in 2.5 times resulting in significant improvement of internal customers’ satisfaction.• Managed and orchestrated process optimization projects.• Developed and implemented remote… Show more • Focused a team of project managers and developers to implementing a set of automated data processing projects. Led the projects from discussing BRD with internal customers to post-deployment support.• Developed, re-designed and implemented CRM data management processes. Decreased request processing time in 2.5 times resulting in significant improvement of internal customers’ satisfaction.• Managed and orchestrated process optimization projects.• Developed and implemented remote agency management and tracking system. Show less

• Developed and implemented strategy for CRM systems and data management in Russia and Central and Eastern Europe region (CEE)• Drove and assisted in early adoption of various CRM and data management systems and processes in Russia and CEE• Achieved one of the best data quality results in EMEA region (DQ 95-98%) within a year after establishing data management organization• Re-organized the work of data maintenance agency and streamlined data related processes resulting in 30%… Show more • Developed and implemented strategy for CRM systems and data management in Russia and Central and Eastern Europe region (CEE)• Drove and assisted in early adoption of various CRM and data management systems and processes in Russia and CEE• Achieved one of the best data quality results in EMEA region (DQ 95-98%) within a year after establishing data management organization• Re-organized the work of data maintenance agency and streamlined data related processes resulting in 30% reducing of time and budget required for data maintenance activities• Recognition: Appointed operational excellence champion for data management processes in CEE. Show less

• Developed and implemented CRM policies and rules focused at increasing of prospects and customer satisfaction• Orchestrated customer and partner satisfaction survey. Increased the amount of survey respondents by 25%• Managed and coordinated efforts of 4 CRM agencies.

• Planned subsidiary direct marketing activities and managed their execution• Developed and implemented local direct marketing policy• Provided necessary data and analyses for subsidiary and corporate marketing activities.

• Artistic fencing community relations: country-wide and world-wide• Organized and managed Club's participation in various national and international artistic fencing plays and master classes• Participated as a performer and a teacher in national and international artistic fencing plays, shows, and master classes.

• Developed and executed marketing, advertising and product PR strategy. Developed market segmentation• Contributed to development of sales and purchasing policy. Provided market analysis• Re-organized sales motivation system to gain 30% sales increase in 6 months.

Product PR.