🇺🇦 Mykolay Lytvynenko Email & Phone Number

Projects: McDonald's, Carlsberg, Silpo, Lvivske, Half&Half, Mr.Grill, Garage, Holsten, Rud• strategy and marketing• negotiations with the agencies and the clients• selecting the team for the project• tender management• risk management• pitching• quality control

Projects: Uklon, Lexus, Oschadbank, Prom.ua, SoftServe, Terrasoft• strategy and marketing• negotiations with the agencies and the clients• selecting the team for the project• tender management• risk management• pitching• quality control

Projects: Toyota, Morshynska, Rexona, Visa, Lexus, Finish, Dobrobut, Rieltor.ua, Grace, Gonzo, Volia, Teteriv, OxiClean, Alaska Seafood, Favorit+• negotiations with the agencies and the clients• selecting and presenting the team for the project• tender management• project timing• project budget management• hiring partners and contractors• risk management• organization of all stages of pre-production (scouting, tech recce, callback, fitting)• management of Pre-PPM and Pre-Production meetings• motivation and maintenance of a productive team environment• communication with the client and team during the shooting• report writing

• short-term rental business management

• strategic planning• budgeting• forecasting• problem-solving• project management• management of trade team (20 supervisors, 40 trade agents, 2 key account managers)• building long-term relationships with high value accounts• organization of sponsorship events• close cooperation with all departments and teams• from 12.2018 responsibility for development of Israeli market (development of strategy, work with the distributor, marketing activities, negotiation with Eurovision'19)Proven results:• HoReCa: growth +16%, +214 000 liters (04.2017-03.2018 to 04.2018-03.2019). Medium plan execution: 109%. Over-fulfilment of the strategic plan by 139 000 liters.• VIP HoReCa: 100% profitable prolonged contracts, +12 new contracts.• Duty Free: growth +91%, +334 000 liters (04.2017-03.2018 to 04.2018-03.2019)• Events: Kyiv New Year fair, Kharkiv New Year fair, Winter country VDNG, Letopark, White Collar Boxing Nights, Iglesias concert, SKY concert, Mirzoyan concert, Pervak Fishing Champ, movie premieres, tastings.

• development of VIP HoReCa channel (Kyiv, Odesa, Mykolaiv, Kherson)• search for profitable projects, negotiation, and conclusion of contracts• development of brand materials for VIP HoReCa• sponsorship of events in VIP HoReCa• planning and budgetingFrom 04.2017 development of Duty Free direction• development of Duty Free channel• searching for new partners, maintain relations with existing partners• negotiations, the conclusion of contracts with Duty Free clients• control of special bottling, logistics, document management, payments, budgeting channel Duty Free • all Event Manager functionalityProven results:• VIP HoReCa: 100% profitable prolonged contracts, +10 new contracts.• Duty Free: growth +83% in liters (04.2017-03.2018 to 04.2016-03.2017)• Events: General sponsorship of Z-Games, Alfa Jazz Fest, Kyiv New Year fair, Kharkiv New Year fair, Winter country VDNG, Ice Hockey World Championship, Voda.Club Grand Opening, White Collar Boxing Nights, Pyrogovo Fest, Pervak Fishing Champ, Sorochinskaya fair, movie premieres, tastings.

Ukraine

• search and selection of activities suitable for the brand concept and the number of available resources• development of creative vision, concept, and scenario• development of layouts and brand materials• searching for and negotiating with partners, contractors• brand activations• budgeting• document workflow• PR and post-PR organization• efficiency analysisSignificant projects:• 3 Brand bars at festivals Ulichnaya Eda, City food festival, Moviekitchen, White Nights, New Year Nights• Special projects: world boxing nights with Oleksandr Usyk vs. Emmanuel Rodríguez, Denys Berinchyk, Malinovskiy; General partnership Bukovel Ski Resort, VDNG: Winter Country. Khortytsa IceBAR, Kyiv New Year fair• Sponsorship of movie premieres in Multiplex, Butterfly and Cinema City movie theaters

• consulting (Ukrainian alcohol and mineral water markets)

Ukraine

• strategic planning• repositioning and relaunch of brands• planning and implementation of regional advertising campaigns• analytics and forecasting• development of promotional and POS-materials• analysis of competitor’s activities (price positioning, representativeness, special offers, innovations)• organization and support of events, promo, samplings• negotiations with distributors and holding presentations for sales offices• development of merchandising standards• operational activities within brands• communications with manufacture, suppliers, contractors, and agenciesSignificant projects:• market launch of a new brand — iodinated drinking water TM Jodo• sponsorship of Ukraine Independence Day in Cherkassy• sponsorship of Zolotonosha City Day

Ukraine

• contributing to the development of marketing strategy and positioning• searching for innovative ideas and projects• project administration within brand strategy• development of promotional and POS-materials• organization and support of events, promo, samplings• analytics and research• operating activities within brands• communication with manufacture, suppliers, contractors, and agenciesSignificant projects:• market launch of new SKU TM MOROSHA Premium, on Synevir lake water, 1L• market launch of new SKU TM Blagoff Double Espresso• social project “Mineral water for state institutions”• social project “Mineral water to every home”• ECO landing-party — volunteer clean-up of TM MOROSHA together with radio-holding TAVR MEDIA in Kyiv• ECO clean-up — TM MOROSHA together with radio station LuxFM in Kyiv, Lviv, Odesa, and Dnipro• series of tours to production, factory and mineral water springs for the sales department

• development of a trade-marketing strategy for HoReCa sales channel• development, implementation, and coordination of promotional pricing and merchandise offers, efficiency analysis• development of categorization, effective mechanics of brands launch, and supporting exclusive presence• budgeting, analysis of expenditure plan, control of budget use• analysis of HoReCa performance indicators and standards, sales forecast• buying, managing, and handing-out promotional materials and trade equipment• development and implementation of tools for working with clients and distributors• monitoring and analysis of promotional offers and service conditions of competitorsSignificant projects:• a corporate portal for clients• national promotional offer “SuperBonus” (4 000 points of sale)• national promotional offer “SuperGrowth” (6 000 points of sale)• national promotional offer “Absolute Partner” (11 000 points of sale)• national promotional offer “LCD HoReCa” (3 000 points of sale)• national promotional offer “Collect and Win” (4 000 points of sale)

Ukraine

• support the information and technical infrastructure of Zaporizhzhia oblast district courts• installation, adjustment, updating of software and hardware platforms, differentiation of access rights• diagnostics, testing, fault management in operation of software and hardware solutions• consulting customers on the software operation• SCS design and calculation

Ukraine

• LAN engineering and mounting• development and promotion of the company website• technical and technological support of workstations• training and consulting of users

• сonsulting and sales

Project Management In Gamedev

Filmmaking

Master'S Degree, Software Engineering