• Provides creative direction, digital photography and videography featuring fashion, lifestyle, beauty, products, and accessories for advertisements, magazines, lookbooks, catalogs, and e-commerce sites such as Amazon and eBay.• Significantly reduced client’s photoshoot production cost by using photo manipulation to achieve the desired effect from photos.• Increased client’s online sales by 25% and reduced customer returns by utilizing color correction and providing customers with realistic images of the products. • Preproduction management, including location scouting, model castings, and budget planning.• Photos appear in Marie Claire China, Raine Magazine, Jute Magazine, Culture Magazine, En-Vie Magazine, Face Magazine, Institute Magazine, and PhotoVogue by Vogue Italia.• Works for Fashion brands Serpenty Apparel, Frank Baca, Impressionnant Apparel, and Defiant Wear. • Jewelry and commercial photography for jewelry designers Irthly Jeweled Adorments, Mary Kelley’s 23rd Street, BlueJay Fine Jewelry, Exquisite by Oskana, and Rachel Queen.• Created numerous mood boards for photo shoots working with client requirements and brand guidelines.• Collaborated with and directed models, makeup artists, stylists, fashion designers, and other professionals. • Determined project requirements and managed photography and studio equipment, including cameras, lenses, lighting, reflectors, and light modifiers. • Photo retouching, and video editing utilizing Adobe software for Mac OS.• Organized and archived images using proper filenames, dates, projects, and keywords.

• Provided digital product, flat lay, and on-model photography and videography featuring jewelry for marketing purposes, retail partners, and sales team.• Created banners, social media assets, and other visual content for marketing department, and retail partners.• Utilized focus stacking, a light diffusion cone, and 360° photography equipment, such as Vision 360.• Kept digital assets and studio equipment organized, and distributed various visual assets between different departments, and the company’s retail partners.• Worked with a printing company to print various graphics for sale displays for retail partners.

• Provided digital photography and videography featuring jewelry and loose gemstones for a website, and multiple e-commerce platforms.• Created banners and other visual content for a website, social media, and print.• Utilized focus stacking and 360° photography equipment.• Set standards for jewelry photography and retouching.• Utilized a light diffusion cone to minimize the post-production time.• Kept photos and studio equipment organized, and distributed various photo assets between the company’s partners.

• Designed logotypes, brand books, and the brand’s visual identity, brochures, magazine layouts, and social media ads.• Directed the production of artwork overseeing that all specifications were met as per the requirements.• Clients include loungewear brand Laete, seasonal apparel City Classic, clothier SnowOwl, restaurants Pushkin and Elki Palki, as well as supermarket chain Azbuka Vkusa.• Principal photographer for studio and on-location photography for agency clients as well as agency events. • Recipient of Alpha Press’ “Designer of the Year” award for 2005 and 2006.