Focused on US and European Markets | Goal: Increase Online Sales and ProfitabilityIntroduction:Experienced marketing leader specializing in driving online sales and profitability through strategic digital marketing initiatives. Proven ability to optimize e-commerce platforms and implement effective advertising strategies on Amazon and other digital channels.Amazon Advertising Specialist:Campaign Management:• Successfully managed and optimized multiple Amazon PPC campaigns, including Sponsored Products, • Sponsored Brands, and Sponsored Display, achieving a 30% increase in ROAS over six months.Keyword Optimization:• Conducted in-depth keyword research and implemented high-performing keywords, leading to a 15% increase in organic rankings and a 10% decrease in ACOS.Performance Analysis:• Utilized Amazon Advertising Console and third-party tools to track and analyze campaign performance, providing actionable insights to improve ad efficiency and drive sales.Budget Management:• Effectively managed a monthly advertising budget of $120,000, ensuring optimal allocation of resources to maximize ROI.A/B Testing:• Designed and executed A/B tests for ad creatives and targeting strategies, resulting in a 25% improvement in click-through rates (CTR).E-commerce Website Development and Optimization:• Developed Shopify sites, enhancing online presence.• Increased online store profitability by 50%, Amazon sales by 70%.• Implemented Shopify, Google Analytics 4, Google Ads for tracking and ROI.Digital Advertising Strategy and Execution:• Executed Google Ads for brand visibility, sales.• Optimized Amazon campaigns.• Configured Facebook Business Manager, launched impactful campaigns.Project Management and Innovation:• Led dealer support, managed online store creation.• Implemented AI for translation efficiency.• Global Market Experience:Previous experience in Asian markets (Thailand, India, Saudi Arabia, Indonesia, Kazakhstan).

Experienced Google Ads specialist (PPC) with a proven track record in developing and implementing advertising strategies across various Google platforms. Successfully managed and optimized campaigns for 5 branded online stores in the competitive US market. Achieved significant improvements in operational efficiency, revenue growth, and the attainment of set KPIs.Key Skills:Amazon Advertising:• Campaign Creation and Management: Developed and executed strategies for Sponsored Products, Sponsored Brands, and Sponsored Display.• Analysis and Optimization: Conducted regular performance analysis using Amazon Advertising Console, adjusted bids and budgets to maximize ROI.• Keywords and Targeting: Selected and tested keywords, managed auto and manual campaigns, and employed retargeting methods.• Reporting and Analytics: Prepared detailed reports on campaign performance, provided analytics and recommendations for improvement.• Results and Achievements: Achieved a 370% increase in sales and a 17% decrease in ACOS over 6 months through campaign optimization.Google Ads:• Expertise in launching and managing Google Shopping campaigns.• Proficient in configuring Universal Analytics and setting up Google Ads Conversion Tracking for accurate performance measurement.• Advanced knowledge in integrating Shopify, Google Analytics 4, and Google Ads to ensure comprehensive conversion tracking. • Proven ability to launch and optimize performance campaigns to drive tangible business results.• Strong proficiency in creating analytical cross-channel reports using Looker Studio for in-depth campaign performance analysis.• Effective communicator and experienced trainer, providing knowledge transfer and expertise to colleagues and cross-functional teams.

Developed and executed a comprehensive strategy for online ticket sales, merchandise promotion, and brand awareness for a football club. Integrated and optimized analytics systems, collaborating with the development department to address technical requirements. Successfully managed and monitored the performance of advertising campaigns across Google and Facebook platforms. Contributed to UX/UI enhancements for the company's website and played a key role in creating the mobile app for FC Shakhtar. Implemented targeted advertising campaigns for the FC Shakhtar app.As a result of a highly effective marketing approach, achieved a remarkable 40% increase in online channel revenue and an outstanding 180% growth in direct communication channel revenue.Key Achievements:• Designed and implemented a strategic roadmap to drive online ticket sales and merchandise revenue.Leveraged analytical insights to optimize marketing campaigns on Google and Facebook, resulting in improved conversion rates and ROI.• Collaborated with the development team to enhance the user experience and interface of the company's website.• Successfully launched and promoted the FC Shakhtar mobile app, driving user engagement and downloads.• Achieved significant revenue growth through targeted advertising campaigns, expanding the club's fan base and brand visibility.By combining my expertise in digital marketing strategy, analytics integration, and campaign optimization, I am dedicated to delivering exceptional results and contributing to the continued success of FC Shakhtar.

Affiliated Project: autodoc.uaRole: Marketing SpecialistObjective: Analysis, strategy variation, and rapid decision-making to drive promotion and growth.Achievements: Achieved 200% income growth in the first 3 months and maximum target traffic and income growth of 330%.Plan: Developed a growth plan for the company in 2022, targeting a 280-300% increase from the current situation.Responsibilities: Oversaw personnel, development, servicing departments, and contractors.Key Skills:Strategic analysis and decision-making to drive promotion and growth.Result-oriented approach leading to significant income growth and target traffic expansion.Planning and executing growth strategies to meet ambitious targets.Personnel management and coordination with development, servicing, and contractor teams.

Booking Operator, UkraineRole: Sales and PromotionResponsible for ticket sales for various entertainment events (concerts, theaters, sports events, etc.)Conducted in-depth market and competition analysis.Created and executed a strategic promotion plan, resulting in sales growth within the first month.Collaborated with teams to address interface redesign and improvements, aiming to increase conversions.Coordinated with development, servicing, and social media departments to achieve project goals.Results:Achieved a 30% increase in target traffic.Increased company income by 125%.Significantly improved income from paid sources by 1600% while increasing the advertising budget by 45% (implemented a comprehensive strategy overhaul for advertising channels and budget allocation).Note: It is recommended to include additional information about your educational background, relevant certifications, and specific tools/platforms used in your role.

Co-Founder, Exclusive Footwear and Accessories BrandCollaborated with my wife to establish and develop a brand of exclusive footwear and accessories.Responsibilities included overseeing the manufacturing process, brand promotion on social media, website creation and promotion, and Google advertising.Conducted employee training sessions to ensure alignment with brand values and objectives.Results:Successfully created and established a brand presence in the market.Collaborated with my wife to drive brand promotion and engagement on social media platforms.Developed and promoted a website to showcase the brand's products and offerings.Implemented targeted advertising campaigns on Google to reach a wider audience.Trained employees to align with brand standards and objectives.Note: It is recommended to include additional information about the specific achievements, growth, or impact achieved by the brand, as well as any relevant educational background or certifications.

2 years worked with 2 startups in hazardous subjects, prime objective, attraction of the traffic and deduction of users. The control of each spent cent, ROI, ROAS. Development of strategy, introduction, the analysis and optimization of all channels of attraction of the traffic. Regions of promotion, the Europe, the USA, China (tools - Google Ads, Facebook Ads, Microsoft Ads, Baidu Ads, Weibo Ads, Affiliate Referral in the different countries)Participation in creation of the project from zero, from the name and promotion of a brand, up to an output on profitableness with ROI-10х.Results up to 2000 registration on the project in a day, from 5000 up to $10000 a daily input, at $3500 the daily budget. The revenue of the project, more than $1 000 000

Creation and promotion of a corporate site and the Internet of shop. Conducting advertising campaigns online (a Google and social networks) and offline (preparation of a printed matter, the organization of exhibitions, statement of problems to contractors).Promotion of production, increase of sales. Rebranding. Creation of breadboard models for a printed matter, search of contractors. The organization for participation in exhibitions.During work of sale have grown in 4 times owing to what capacities have increased in 2 times, the new shop with 4 industrial lines is created.

For 3 years has received 3 increases. The Web-designer - the Designer of interfaces - the Founder of sites - Project manager - Promotion of projects for clients, work with SEO and Google ADSHas received huge experience in dialogue with clients, conducting projects, work on a command.