Mykola Piarn Email & Phone Number

Berlin, Germany

• Focused on US and European Markets | Goal: Increase Online Sales and ProfitabilityIntroduction:Experienced marketing leader specializing in driving online sales and profitability through strategic digital marketing.
• Successfully managed and optimized multiple Amazon PPC campaigns, including Sponsored Products,
• Sponsored Brands, and Sponsored Display, achieving a 30% increase in ROAS over six months.Keyword Optimization:
• Conducted in-depth keyword research and implemented high-performing keywords, leading to a 15% increase in organic rankings and a 10% decrease in ACOS.Performance Analysis:
• Utilized Amazon Advertising Console and third-party tools to track and analyze campaign performance, providing actionable insights to improve ad efficiency and drive sales.Budget Management:
• Effectively managed a monthly advertising budget of $120,000, ensuring optimal allocation of resources to maximize ROI.A/B Testing:

United States

• Experienced Google Ads specialist (PPC) with a proven track record in developing and implementing advertising strategies across various Google platforms. Successfully managed and optimized campaigns for 5 branded.
• Campaign Creation and Management: Developed and executed strategies for Sponsored Products, Sponsored Brands, and Sponsored Display.
• Analysis and Optimization: Conducted regular performance analysis using Amazon Advertising Console, adjusted bids and budgets to maximize ROI.
• Keywords and Targeting: Selected and tested keywords, managed auto and manual campaigns, and employed retargeting methods.
• Reporting and Analytics: Prepared detailed reports on campaign performance, provided analytics and recommendations for improvement.
• Results and Achievements: Achieved a 370% increase in sales and a 17% decrease in ACOS over 6 months through campaign optimization.Google Ads:

Kyiv City, Ukraine

• Developed and executed a comprehensive strategy for online ticket sales, merchandise promotion, and brand awareness for a football club. Integrated and optimized analytics systems, collaborating with the development.
• Designed and implemented a strategic roadmap to drive online ticket sales and merchandise revenue.Leveraged analytical insights to optimize marketing campaigns on Google and Facebook, resulting in improved conversion.
• Collaborated with the development team to enhance the user experience and interface of the company's website.
• Successfully launched and promoted the FC Shakhtar mobile app, driving user engagement and downloads.
• Achieved significant revenue growth through targeted advertising campaigns, expanding the club's fan base and brand visibility.By combining my expertise in digital marketing strategy, analytics integration, and.

Kharkiv, Ukraine

Affiliated Project: autodoc.uaRole: Marketing SpecialistObjective: Analysis, strategy variation, and rapid decision-making to drive promotion and growth.Achievements: Achieved 200% income growth in the first 3 months and maximum target traffic and income growth of 330%.Plan: Developed a growth plan for the company in 2022, targeting a 280-300% increase.

Ukraine

Booking Operator, UkraineRole: Sales and PromotionResponsible for ticket sales for various entertainment events (concerts, theaters, sports events, etc.)Conducted in-depth market and competition analysis.Created and executed a strategic promotion plan, resulting in sales growth within the first month.Collaborated with teams to address interface redesign.

Украина

Co-Founder, Exclusive Footwear and Accessories BrandCollaborated with my wife to establish and develop a brand of exclusive footwear and accessories.Responsibilities included overseeing the manufacturing process, brand promotion on social media, website creation and promotion, and Google advertising.Conducted employee training sessions to ensure alignment.

Ukraine

2 years worked with 2 startups in hazardous subjects, prime objective, attraction of the traffic and deduction of users. The control of each spent cent, ROI, ROAS. Development of strategy, introduction, the analysis and optimization of all channels of attraction of the traffic. Regions of promotion, the Europe, the USA, China (tools - Google Ads, Facebook.

Ukraine

Creation and promotion of a corporate site and the Internet of shop. Conducting advertising campaigns online (a Google and social networks) and offline (preparation of a printed matter, the organization of exhibitions, statement of problems to contractors).Promotion of production, increase of sales. Rebranding. Creation of breadboard models for a printed.

Kharkiv, Ukraine

For 3 years has received 3 increases. The Web-designer - the Designer of interfaces - the Founder of sites - Project manager - Promotion of projects for clients, work with SEO and Google ADSHas received huge experience in dialogue with clients, conducting projects, work on a command.