• Develop and execute comprehensive strategies to effectively educate PGE customers on corporate initiatives. • Craft clear, informative, and empathetic communications tailored to different customer segments, ensuring timely and accurate delivery of information. • Collaborate with cross-functional teams to coordinate messaging, channels, and outreach efforts, and ensure alignment with organizational objectives.• Develop and execute strategic campaigns to help customers understand how investments are being made to the electric grid. • Create educational experiences to distill complex concepts to empower customers to make informed decisions about their energy use. • Measure and evaluate the effectiveness of marketing campaigns to continue optimization for maximum impact and engagement.• Lead all marketing efforts related to PGE’s Smart Grid Test Bed, PGE’s premier customer-facing campaign focused on showcasing innovative technologies and solutions promoting grid connectivity. • Develop creative marketing campaigns, content, and materials to raise awareness about the benefits of an all-electric energy future. • Collaborate with internal stakeholders, external partners, and industry experts to identify opportunities for collaboration and amplify campaign messaging and impact.

• Plan, develop, and execute innovative marketing plans to meet strategic objectives• Collaborate with internal stakeholders to produce collateral/communications• Coordinate corporate presence at trade shows and community events• Respond to comments from the public when speaking as PGE’s spokesperson• Participate in public meetings representing PGE’s point of view• Improve marketing programs to meet awareness/enrollment performance goals• Prepare marketing reports and presentations for senior management and stakeholders• Analyze data from multiple sources to determine future initiatives• Work with internal stakeholders to identify customer needs and program enhancements• Design customer service processes to ensure a high-quality customer experience• Manage budgets and determine best use of financial resources• Maintain relationships with contracted third-party media/marketing vendors• Disseminate news updates on company website during storms, outages, and wildfires

• Assessed analytics to inform data-driven marketing initiatives for campaigns and branding• Collaborated with team members in analyzing SEO performance• Surveyed segmented stakeholders to develop timely and relevant visual communications • Provided effective oversight of product line marketing plans to executive leadership• Oversaw branding adherence to ensure corporate identity and audience awareness• Led creative projects and graphic designs, including online, print, and digital materials• Utilized graphic design software such as Adobe Illustrator, Photoshop, InDesign, etc.• Developed creative briefs and storyboards as art director for all brand video content• Assisted in copyediting content on creative projects prior to publication• Managed multiple time-sensitive projects on time and under budget

• Collaborated with site Planner to ensure correct materials were ordered and onsite • Utilized organization skills to distribute equipment and inventory to the correct work order • Staged material for assignments in accordance to priority and schedule • Worked alongside site and corporate management to troubleshoot work control issues • Revised and maintain all site storeroom procurement procedures

• Wrote digital content for clinic's website, e-newsletters, and social media platforms • Author and copyeditor for commissioned research-based book A.R.T. Health Diet Guide • Designed collateral using contrast, consistency, alignment and proximity concepts • Exercised interdepartmental teamwork in while drafting employee training material • Organized and registered business with various health conferences, fairs, and workshops • Conducted budget recording and balance reporting to business proprietor • Executed customer service skills daily to patients and clients • Administered clinic orientations and trainings to onboarding employees