• Coordination and management of digital communication channels (website, digital magazine)• Development of the product marketing strategies and channels (landing pages, user journey videos) • Sales support in positioning of the company and the offerings on the market via different channels and tools• Brand building and company positioning on the European market

• Digital Communication Strategy - setup, implementation and management (website, landing pages, social media, B2B digital magazine, digital PR, SEO)• Product Marketing - definition and implementation of product strategy (positioning, messaging, production of landing pages, videos and materials, product and sales presentations for RFP and other business purposes)• Product Development - support in product development with a focus on UX/ UI • Brand Management - defining and producing materials to boost and communicate brand identity and to highlight main characteristics and driving forces of the Company• Corporate Branding, Brand Positioning and Naming - management and development of all activities related to branding and positioning• Internal and External Campaigns - creation, development, and implementation (e.g. Employer branding, 10th anniversary, internal communication campaign, 5th anniversary, etc.)• Event Management - organization of internal events for employees and external business events for clients and business partners, from idea to final execution

• Managing Loyalty Program, communications, and campaigns• Marketing campaigns testing and parameterization• Merchant marketing, direct mail, incentive campaigns and spend stimulation for MasterCard and Visa cardmember base• Daily coordination with sales department, marketing agency and merchant marketing key partners• Production of product materials