Successfully conceptualize and create digital marketing campaigns across multiple channels - display, email, SEO, Social, etc. Analyze design proofs for accuracy and aesthetics. Implement new processes for data reporting. Analyze Google Analytics and internal data and create customer-facing monthly reports, based on camping performance. Provide opportunities for improvements and optimization. Create presentation stacks to drive additional leads and sales. Achievements: within the first couple of months, successfully drove an increase in lead generation by over 800% for a niche service offered on the Live 5 website.

MARKETING STRATEGY PERFORMANCE & ANALYSIS - Developing digital marketing strategies for multiple marketing channels including organic, social, and email to achieve customer's goals - Content strategy development and management - building content strategy based on past performance and best practices, keyword research - Tracking, analyzing, and reporting KPIs and developing action plans accordingly using Google Analytics, Search Console, Google Ads, Facebook Insights, Microsoft Ads, etc. - Defining measurable and specific performance targets - Email marketing - assist with the technical production of monthly email marketing campaigns for clients, create and design new email templates for email marketing materials, deploy email campaigns, review, and report performance - SEO optimization - Continuously searching for opportunities for improvement to achieve and exceed customer goals CUSTOMER COMMUNICATION/SUPPORT - Managing marketing projects during the process of onboarding new customers - Supporting ongoing relationships with customers by working collaboratively with other teams to achieve customer satisfaction, loyalty, and retention - Delivering monthly performance reports and analysis, with action plans for improvement if needed - Identifying new opportunities with existing customersWEBSITE MANAGEMENT - Supporting new website design, development, QA, and launch by providing guidance on marketing best practices - SEO optimizations (including landing page optimizations, H1, H2 updates, meta tags/meta description optimizations, media optimizations, fixing 404 errors, etc.) utilizing tools like Google Analytics, Search Console, SEM Rush, WebCEO, etc - Managing and performing website revisions in WordPress

- Experience with Google Analytics, AdWords, AdSense, etc. to identify, collect, and analyze opportunities and key performance indicators to diversify marketing campaigns.- Successfully achieved Google Analytics Certification.- Creating and testing conversion strategies for various websites and blogs on diverse markets.- Building and optimizing PPC and Display campaigns on main social media channels - Facebook, YouTube, Twitter, etc.- SEM - collecting, analyzing, and using data to align with the clients’ guidelines to improve performance and help drive revenue growth.- Idea generation, creating and testing ad copies.- A/B testing.- Blogging, social networking.- Creating video and audio content, articles, and presentations on various digital media channels. - Managing clients’ content using open source as well as custom-built CMS.

- Onboarding new team members to perform testing and optimization for trading on the currency exchange markets.- Facilitating meetings between development and optimization teams.- Coordinating daily team meetings.- Analyzing large financial data sets and preparing weekly and biweekly reports and data sheets.- Performing testing and optimization of custom trading software.

- Leading a team of web designers and developers in creating websites, banners, logos, online adsmaterials and more.- Meeting with clients and outlining project ideas and creatives.- Creating and maintaining office documents such as invoices, reports, data sheets.

- Creating and maintaining office documentation.- Performing administrative assistant duties and maintaining office coordination.- Designing online ads materials.