A Senior Marketing Director, with 20 years of experience in highly multicultural, fast-paced and dynamic corporate settings, within the Food industry. If I was to describe this challenge-of-a-journey, I would definitely say it stood as a continuously learning process, a tease to combine both my business and -surely- marketing nature, so as to respond to all responsibilities that came my way and lead to sustainable value.For the process and loop I usually follow as a recipe of success, is:◉ Analysis ◉ Evaluation ◉ Identification ◉ Creation ◉ Challenge …to: - Estimate a Brand’s authority, character and position in the market, to build or re-build it - Detect alternative ways to penetrate the market, aligned to the Brand’s “capacity” and business objectives - Conceptualize the story that would lead consumers to make a decision of choice, at the right time, value and quantity - Strategically route all above and collect precious data that verify a successful recipe, or one in need of amendments - Endorse a great marketing team to act as the master-mind to bring value and legacy SPECIALTIESMarketing Strategy | Brand Development | Consumer Insights | Strategic Communication | Product Development & Innovation | Retail Marketing | Trade Marketing | e-Commerce | Digital Marketing | Social Media | Commercial Strategy | P&L | Corporate Strategy | Strategic Planning | Business Management | Leadership
Listed skills include Fmcg, Marketing Management, Market Analysis, Brand Architecture, and 47 others.