As go-to-market strategy lead, I was brought in to revitalise Jo Malone’s home fragrance business and establish it as a leading home lifestyle brand.• Developed and implemented the new global home strategy, increasing home category’s mix of business from 13%-16% globally• Led global home taskforce, bringing together stakeholders across product, marketing and distribution to tailor and operationalise the new strategy across UK, North America, EMEA and APAC• Oversaw home product innovation and development, including the launch of the flagship Townhouse collection which achieved 80% sell-through in 3 months and now responsible for 1/3 of total sales• Introduced new brand marketing approach, launching sell-out design collaborations, editorial partnerships with Wallpaper and Frieze and partnering with industry events and home influencers• Established the global Home retailer strategy, identifying incremental white space distribution and top equity retailers to grow the brand, including Selfridges, Harrods and Farfetch.

I helped Tom Dixon grow from a trade-orientated lighting brand to an international consumer lifestyle business, delivering a 50% increase in revenue• Part of the senior leadership team, I manage a marketing team of four as well as three PR and marketing agencies in Europe, US and Asia • Developed and delivered the international brand marketing and PR strategy, increasing PR value to £40 million (+400%) and growing Instagram to half a million (+300%)• Created and implemented Tom Dixon’s new product go-to-market strategy, leading our expansion into new categories including furniture, bath & body and home accessories• Launched collaborations with brands including Jonnie Walker and IKEA. The IKEA bed/sofa was featured in a prime-time BBC documentary and sold out in the first month• Launched a new retail hub, design centre and restaurant (the Coal Office) in London, new flagship stores in New York, Los Angeles and Hong Kong and a new online store• Helped the brand gain distribution in the world’s leading retailers including Selfridges, Liberty, Harrods, John Lewis, Barney’s, Lane Crawford and Net-a-Porter• Planned and delivered international trade and consumer marketing events, including Milan Furniture Fair (Finalists for Best Exhibition at Milan Design Awards), London Design Festival, Paris’ Maison et Objet and New York Design Week

I repositioned and rebranded Indigo from a Hong Kong-based furniture retailer to a premium home lifestyle brand with stores in Hong Kong, China and the UAE, exceeding revenue targets• Part of the senior management team, I managed a marketing team of three as well as international creative, PR and digital agencies including John Brown and Edelman• Developed and delivered a new editorially-led marketing strategy across three countries, covering advertising, PR, content, digital and CRMo Increased earned media PR value by 200%o Won ‘The List’ Readers’ Choice Award for Best Home Décor Brand 2013• Responsible for Indigo’s ecommerce strategy, I refreshed the HK website and developed bespoke online stores for consumers in Mainland China and UAE• Helped secure exclusive distribution of premium design brands including Kelly Hoppen and Cochine, developing and delivering bespoke partner marketing and PR plans

Responsible for brand marketing and special projects, I helped luxury real estate group Belle Property attract a sophisticated and design-conscious clientele, increasing sales by 35%• Developed a popular quarterly events and content series ‘The Art of Living’, creating the brand identity, managing promotion and RSVPs, sourcing speakers and securing sponsorship from brands including BMW, Belle magazine and Commonwealth Bank • Developed a successful online video series covering market trends and analysis of Sydney’s premium neighbourhoods (an industry first that generated high value leads)• Refreshed the brand marketing collateral and sales packs across the group, including concept development, art direction and copy writing

I helped Employment Innovations grow into a highly respected employment law, human resources and employee incentives consultancy including a new website and marketing collateral.

I helped launch a new pension product for one of Australia’s most trusted financial services providers, managing all aspects of the direct marketing and email marketing campaigns.

Developed and implemented a successful retention marketing strategy to migrate customers from 2500 Post Office closures to nearby branches – 60% retained. Developed TV, print and direct marketing campaigns for insurance and credit card products.

I managed the TV, print and outdoor campaigns for Direct Line car and home insurance products, including media buying, creative agency briefing, budget management and campaign analysis.

Reporting to the Group Marketing General Manager, I helped Peppers grow into one of Australia and New Zealand’s most loved luxury hotel groups, expanding from eight to over 30 hotels in four years• Managed the annual marketing budgets and developed and delivered the marketing plans for each hotel • Helped develop the new brand identity with creative agency One Centre and implemented the roll out across the group• Developed a new website and increased unique visitors by 25% in the first 3 months• Managed CRM and improved effectiveness by segmenting the database and creating targeted emails, leading to greater readership • Delivered successful national advertising campaigns, developed effective marketing collateral and managed photoshoots