Nik Penhale Smith work email
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Sports mad, innovative minded Brit with a passion for building things.Currently scaling a global, multi-million partnership with the Swoosh from scratch and leading a team of 15+ incredible talented people across a range of capabilities. Responsible for people, P&L, creative & quality of work and overall business relationship.In my spare time I lead the product development of a startup dedicated to preventing sunburn & skin cancer, raising more than 250k+ to disrupt the smart clothing space.Most important of all, Dad to two legendary kids and husband to the best human on the planet. Followed closely by avid supporter of my first true love, the mighty Norwich City Football Club.Favourite quote: "All the darkness in the world couldn’t block out the light of just one small candle” EssaClaim to Fame: One off Dutch primetime TV appearance, modelling payment tech for homeless peopleThings I do when not working on the above: Weekend breakfast cook and extremely average golfer
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Founder And Head Of ProductAdam & AokiNetherlands
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Global Client Lead NikeMedia.Monks Jan 2023 - Present -
Senior Business DirectorMedia.Monks Nov 2021 - Jan 2023
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Business Director EmeaMedia.Monks Nov 2020 - Nov 2021
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Founder & Head Of ProductAdam & Aoki Apr 2018 - PresentAmsterdam Area, NetherlandsCapitalising on a multi-billion dollar white space in the market, our mission is to stop people from getting sunburnt. We go beyond being a brand. We’re a movement revolutionising the interactions between people and everyday clothing.Pre-seed investment is closed. And we've kicked off the development and creation of the next generation of products that warn people when they are at risk from getting sunburnt. Next seed round is expected mid 2023. Interested? Email nik@adamaoki.com
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JudgeThe Fwa Jun 2018 - Aug 2022Amsterdam Area, NetherlandsI spent my spare time judging the latest and greatest digital work for the ‘Favourite Website Awards’. From websites to content, experiential, VR and AR, I see 20+ projects per week that I judged on idea, craft, execution and storytelling. -
Director Of Growth & PartnershipsAnalogfolk Aug 2020 - Nov 2020Amsterdam Area, Netherlands -
Global Marketing & Pr DirectorAnalogfolk Mar 2019 - Jul 2020AnalogFolk is a global digital creative agency, that’s been independently owned since 2008. Our mission is to use digital technology to make the analog world better. We have offices in Amsterdam, London, New York, Hong Kong, Shanghai, Sydney, Portland partnering with brands including Nike, PepsiCo, Unilever and Booking.com. In 2018, AnalogFolk was recognised in the Financial Times Future 100 as an "all-rounder", showing growth whilst making a positive impact, and most recently listed in the FT 1000 for consistently, fastest, growing European companies over the last 4+ years, 1 of only 3 UK based digital agencies in the top 30%.
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Global Head Of Marketing & PrMediamonks Apr 2017 - Apr 2018Amsterdam Area, NetherlandsGrowing all things Marketing and PR for the biggest production company on the planet. Whether it be partnering with the world’s biggest brands on amazing projects & PR, to winning an award every 1.5 days or hustling speaking opportunities at some of the world’s biggest events, my time was devoted to helping both MediaMonks the business and the brand grow across the world.I successfully built and lead a global team to deliver record-breaking results, which resulted in helping MediaMonks sell for 300 million euros. Key to this was managing and working with partner agencies, developing partnerships with key players and execting a clearly defined strategy.
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Global Marketing ManagerMediamonks May 2016 - Apr 2017Amsterdam Area, NetherlandsSet about building the foundations that were necessary to support the rapid growth that MediaMonks was going through. Developed and implemented internal processes to ensure that deliverables and output were efficient, and that project PR was on time and delivered ROI. Launched several new offices in LATAM and APAC that led to local and fame and new business, whilst helping lead the production on social media campaigns viewed all over the globe. Also helped develop PR as a business proposition that was successfully sold into clients.
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International Marketing ManagerEffectory International Jul 2013 - May 2016Amsterdam Area, NetherlandsI helped Effectory International grow its client base and brand awareness, whilst also helping them to become a recognised thought leader. My role consisted of B2B marketing, targeting the desired audience through cleverly crafted content, aimed at exploiting a specific gap in the market to drive lead generation and brand awareness. Significant amounts of my time was devoted to nurturing leads down the marketing funnel, and I oversaw the international marketing strategy and social media, as well as SEO development. -
Pension & Development Network ManagerWorldgranny (Part Of Helpage International) Jul 2012 - Jun 2013AmsterdamAs the Pension & Development Network Manager, I managed a large professional network of pension professionals and marketed the network to well-known international companies. To attract interest in the network, I developed an internationally successful series of Webinars on micro pensions.Alongside this I managed a number of micro finance projects in Sri Lanka and Vietnam, and through the relationships was able to raise over €20,000 in unrestricted funds. I took on an additional role as financial inclusion adviser to Accion and I wrote several successful EOIs to large donor organisations (incl. USAID and CGAP). Furthermore, I optimised the website and developed successful CSR initiatives.
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Social Programme OrganiserEdinburgh School Of English May 2011 - Oct 2011Edinburgh, United KingdomSocial program coordinator during the busy summer months at one of the major language schools in Edinburgh. Responsible for over 160 international students, my main tasks were to organise daily activities and help with any inquiries or challenges that students had. Work included a specific role in communicating with an autistic adult as well as work with other adults with varying degrees of English. Short term contract only. -
VariousTragus Group 2004 - 2011Cambridge, United KingdomDuring my time at Tragus (Cafe Rouge) I held various positions including: waiter, supervisor and interim manager.
Nik Penhale Smith Skills
Nik Penhale Smith Education Details
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Geography And Anthropology
Frequently Asked Questions about Nik Penhale Smith
What company does Nik Penhale Smith work for?
Nik Penhale Smith works for Adam & Aoki
What is Nik Penhale Smith's role at the current company?
Nik Penhale Smith's current role is Founder and Head of Product.
What is Nik Penhale Smith's email address?
Nik Penhale Smith's email address is ni****@****nks.com
What is Nik Penhale Smith's direct phone number?
Nik Penhale Smith's direct phone number is +316346*****
What schools did Nik Penhale Smith attend?
Nik Penhale Smith attended The University Of Edinburgh.
What are some of Nik Penhale Smith's interests?
Nik Penhale Smith has interest in Writing, Children, Capacity Development, Politics, Marketing, Business Development, International Affairs, Photography, Advertising, Human Rights.
What skills is Nik Penhale Smith known for?
Nik Penhale Smith has skills like Marketing, International Development, Proposal Writing, Social Skills, Project Management, Ngos, Leadership, Training, Seo, Communication Skills, Brand Development, Micropensions.
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