Nikolai Roschko Email & Phone Number

New York, Ny, Us

Albany, New York Area

• Supervise and lead design team in delivering visually pleasing solutions to a portfolio of over 60 clients nationwide in brands such as BMW, Mercedes-Benz, Audi, and Porsche.• Provide art direction as needed for website, photography, social media, and print assets, as well as for comprehensive website and brand designs tailored from small to medium-sized businesses.• Review and ensure produced work is compliant with major brand CID guidelines.• Collaborate with and advise multi-disciplinary teams of copywriters, web developers, and search specialists.Here are the achievements from this role: • Implemented strategic refocusing and restructuring of the creative team, resulting in remarkable 70% reduction in error rates and notable 50% boost in overall efficiency.• Generated revenue of $75,000 within a span of two years by supporting and enhancing web design initiatives.• Directing and producing assets securing a client the Top Volume Dealer accolade in their market for the last 8 consecutive years.

• Developed visually engaging and effective digital assets, including display ads, banners, landing pages, and social media content. • Led marketing and content teams to ensure alignment of design and messaging across various channels.The values delivered in this role were:• Crafted compelling and visually appealing solutions for more than 60 clients nationwide within framework of Google Advertising and Display Networks.• Managed marketing campaigns with an annual budget exceeding $300,000, strategically placing advertisements through email and online channels.• Planned, executed, and optimized paid search campaigns on platforms like Google Ads, Facebook, and Instagram.

Niskayuna, Ny

I am accountable for crafting visually appealing and impactful solutions across a diverse range of clients, encompassing both digital and print media. I design editorial materials such as magazines, flyers, brochures, and posters, as well as establishing corporate identities and guidelines using graphic strategies. Furthermore, I create digital assets like banners, advertisements, and presentations by utilizing advanced digital tools.Clients:• The Count Basie Center for the Arts (nonprofit)• The PaTRAM Institute (nonprofit)• The Synodal Cathedral Choir (nonprofit)• The Summer School of Liturgical Music (nonprofit)• Fund For Assistance (nonprofit)• St. John the Baptist Russian Orthodox Cathedral (nonprofit)• Russian Orthodox Church Musicians’ Conference (nonprofit)• The Social Rift• Johnsen Diamond• Coastal Plane Woodworking• Nicholas Kotar, Fantasy Author• TropheCase• Fred Astaire Dance Studios

Red Bank, New Jersey

As a Graphic Designer, I consolidated branding of Count Basie Theatre, Education Programs, and Foundation into one unified aesthetic while maintaining consistent communication of nonprofit status. Moreover, I created a variety of print collateral for development, operations, and educational outreach initiatives.The contributions in this role were: • Established and maintained coherent brand message across news outlets, including The Asbury Park Press, Newark Star Ledger, The New Yorker, Industry Magazine, and others through effective brand marketing strategies.• Led brand refresh initiative, modernizing existing typography, color schemes, and design trends, resulting in enhanced effectiveness across all marketing collateral.• Created marketing materials to promote over 200 shows each year, leading to a substantial attendance of over 300,000 patrons at venue events and generating more than $10,000,000 in sales.

Work to design reference guides, spec sheets, and other reference material for public distribution.

Worked on projects such as eblasts, advertisements, and other small commissions.