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Nik Sproal Email & Phone Number
General Manager - Customer and Strategy
at
Social Garden
1 work email found
@socialgarden.com.au
2 phones found area 144 and 180
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
General Manager - Customer and Strategy
Location
Melbourne, Victoria, Australia
Company size
Who is Nik Sproal? Overview
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Quick answer
Nik Sproal is listed as General Manager - Customer and Strategy at Social Garden, a with 88 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at socialgarden.com.au, phone signal with area code 144, 180, and a matched LinkedIn profile for Nik Sproal.
Nik Sproal previously worked as General Manager - Customer & Strategy at Social Garden and Director of Operations at Social Garden. Nik Sproal holds Masters Of Communication With Distinction, Advertising from Rmit University.
Company email context
Email format at Social Garden
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{first}.{last}@socialgarden.com.au
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AeroLeads found 1 current-domain work email signal for Nik Sproal. Compare company email patterns before reaching out.
Profile bio
About Nik Sproal
Feels like everything is changing fast, right? 2023 seems like the freeway on-ramp to the pedal-to-the-metal ride that 2024 is shaping up to be.Generative AIThe cookiepocolypseGoogle Generative Search ExperienceGA4The list goes on...How do you market effectively to your customers when the media and technology landscape is changing so fast? How do you keep up? Where do you start? IT.IS.SO.OVERWHELMING.What's the key? Especially when customers control the engagement process more than ever before?Own your data. Own your customer experience. Speak to your customers (regularly).Never forget brand in favour of technology.Commit to a better content strategy (including video).Meet your customers where they are (not where they used to be).Use multiple touchpoints and engagement opportunities.Track as much as you can (but don't forget your gut).Conduct multiple tests.Understand what works and why.Create scale and efficiency through automation.Don't just focus on the short-term solution.Yes the world is changing and digital transformation can be scary. Jump in, make mistakes, learn lessons and take your team on the journey with you.WHAT DOES SOCIAL GARDEN OFFER?Social Garden services the full marketing and sales funnel with an integrated model that delivers what you want - sales and revenue. Services include: digital transformation, customer journey mapping, CRM customisation & integration, marketing automation, sales adoption, lead generation, database re-engagement, lead qualification (via in-house call centre).WHO AM I?I'm an old-school brand marketer with 10+ years experience in senior client-side roles who started this gig when social media was reading the local paper and digital marketing was updating the website once a month. I'm a creative agency veteran with 5+ years experience in senior client service roles who's patient about the form and function of brand and the importance of nuanced communication and intimately understanding what drives customer behaviour.I'm a new-school performance marketer with 7+ years experience leading super-smart teams of digital talent to achieve proven ROI in the acquisition, conversion and retention of customers in the property and higher education sectors.In other words:I've been around.I believe in the art AND the science.I'm not afraid of change.I understand your problems from many angles.I know how to solve them.I get it done.Looking to drive more efficient revenue growth through digital? Get in touch!
Listed skills include Marketing Communications, Marketing Strategy, Media Planning, Strategic Planning, and 25 others.
Current workplace
Nik Sproal's current company
Company context helps verify the profile and gives searchers a useful next step.
Social Garden
14 roles
Nik Sproal work experience
A career timeline built from the work history available for this profile.
General Manager - Customer & Strategy
CurrentI listen to our customers needs. I listen to their customer's needs. I stay on top of trends and changes in the offline and online space. I bridge the gap between how our client's go to market and how their customer's want to be marketed to. I am responsible for working closely with our sales, client service and operational teams to deliver innovative and engaging strategic solutions that achieve our clients revenue targets in the short and long term.
Jul 2024 - Present
Director Of Operations
I lead our world-class operations team across campaign management, creative, content and technology services to deliver best in class digital marketing solutions for our clients across big life decision B2C sectors including property, higher education and adjacent industries.
Aug 2023 - Jul 2024
General Manager
I am responsible for leading client-facing strategy across our key verticals. I work closely with all teams within Social Garden to drive market leading pre-lead and post-lead customer experience, acquisition and conversion strategies that drive sales and revenue growth. I continue to head up the property team at Social Garden, with a focus on continuously building and improving our customer acquisition and conversion products.
Aug 2020 - Aug 2023
Director
I am responsible for leading the Social Garden property business - providing efficient and highly visible marketing solutions focused on customer retention and revenue generation. Solutions include: lead generation, marketing automation, conversion rate optimisation, customer journey mapping, CRM, social media marketing, reporting and analytics.
Jul 2016 - Aug 2020
Director
Jul 2016 - Aug 2020
Director Of Operations
CurrentHomeshelf is a home builder comparison website that's revolutionising the industry by empowering consumers to make more informed decisions when it comes to building a new home. We're focused on improving transparency across the industry by providing data-driven insights into the top 2000 builders and developers.Alongside our goal of supporting consumers, we aim to reduce administrative overhead and marketing costs for builders. We do this via our brand marketing and lead generation solutions.
May 2024 - Present
State Marketing Manager
Marketing strategy, brand strategy, lead generation, lead retention, digital platforms, content, marketing automation, customer touchpoints, positioning, financial management, stakeholder engagement, sales strategy, qualitative research, quantitative research, market analysis, mentoring, agency engagement, reporting
May 2015 - Jun 2016
State Marketing Manager
Marketing strategy, brand strategy, lead generation, lead retention, digital platforms, content, marketing automation, customer touchpoints, positioning, financial management, stakeholder engagement, sales strategy, qualitative research, quantitative research, market analysis, mentoring, agency engagement, reporting
Jun 2013 - May 2015
Group Account Director
Strategic planning, brand platforms, campaign development, ATL media planning, studio management, digital media, client liaison, consultant management, creative liaison
Sep 2011 - Jun 2013
Senior Account Manager
Grenade
Strategic planning, campaign development, client liaison, consultant liaison, media management, digital media, ATL & BTL media planning
Feb 2009 - Sep 2011
State Marketing Manager (Apartments)
Marketing strategy, stakeholder management, government consultation, brand strategy, campaign development, financial management, CRM, market segmentation, sales strategy
Jan 2007 - Oct 2008
Regional Marketing Manager
Marketing strategy, communications planning, stakeholder engagement, strategic planning, financial management, campaign execution, consultant liaison
Mar 2006 - Dec 2006
Marketing Manager
Strategic planning, communications planning, stakeholder management, financial management, campaign development & execution, media planning
Jan 2002 - Feb 2006
Team & coworkers
Colleagues at Social Garden
Other employees you can reach at socialgarden.com.au. View company contacts for 88 employees →
CT
Corban Tupou
Colleague at Social GardenClifton Hill, Victoria, Australia
View →
OC
Oliver Cutinelli
Colleague at Social GardenHawthorn, Victoria, Australia
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TG
Tom Guthrie
Colleague at Social GardenGreater Melbourne Area, Australia
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KM
Ketan Mahendra
Colleague at Social GardenSouthbank, Victoria, Australia
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DH
Donna Harding
Colleague at Social GardenMelbourne, Victoria, Australia
View →
VM
Vamsi Muppala
Colleague at Social GardenWest Footscray, Victoria, Australia
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JT
Jonathan Tran
Colleague at Social GardenGreater Melbourne Area, Australia
View →
LL
Lauren Lucas
Colleague at Social GardenHawthorn, Victoria, Australia
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OM
Orla Moffatt
Colleague at Social GardenAbbotsford, Victoria, Australia
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GL
Gemma Lawrence
Colleague at Social GardenGreater Melbourne Area, Australia
View →
Corban Tupou
Colleague at Social GardenClifton Hill, Victoria, Australia
View →
OC
Oliver Cutinelli
Colleague at Social GardenHawthorn, Victoria, Australia
View →
TG
Tom Guthrie
Colleague at Social GardenGreater Melbourne Area, Australia
View →
KM
Ketan Mahendra
Colleague at Social GardenSouthbank, Victoria, Australia
View →
DH
Donna Harding
Colleague at Social GardenMelbourne, Victoria, Australia
View →
VM
Vamsi Muppala
Colleague at Social GardenWest Footscray, Victoria, Australia
View →
JT
Jonathan Tran
Colleague at Social GardenGreater Melbourne Area, Australia
View →
LL
Lauren Lucas
Colleague at Social GardenHawthorn, Victoria, Australia
View →
OM
Orla Moffatt
Colleague at Social GardenAbbotsford, Victoria, Australia
View →
GL
Gemma Lawrence
Colleague at Social GardenGreater Melbourne Area, Australia
View →
3 education records
Nik Sproal education
Masters Of Communication With Distinction, Advertising
Rmit University
Bachelor Of Communication, Advertising & Marketing
University Of Canberra
Bachelor Of Arts, Journalism
University Of Canberra
FAQ
Frequently asked questions about Nik Sproal
Quick answers generated from the profile data available on this page.
What company does Nik Sproal work for?
Nik Sproal works for Social Garden.
What is Nik Sproal's role at Social Garden?
Nik Sproal is listed as General Manager - Customer and Strategy at Social Garden.
What is Nik Sproal's email address?
AeroLeads has found 1 work email signal at @socialgarden.com.au for Nik Sproal at Social Garden.
What is Nik Sproal's phone number?
AeroLeads has found 2 phone signal(s) with area code 144, 180 for Nik Sproal at Social Garden.
Where is Nik Sproal based?
Nik Sproal is based in Melbourne, Victoria, Australia while working with Social Garden.
What companies has Nik Sproal worked for?
Nik Sproal has worked for Social Garden, Homeshelf.Com.Au, Avid Property Group, Hoyne, and Grenade.
Who are Nik Sproal's colleagues at Social Garden?
Nik Sproal's colleagues at Social Garden include Corban Tupou, Oliver Cutinelli, Tom Guthrie, Ketan Mahendra, and Donna Harding.
How can I contact Nik Sproal?
You can use AeroLeads to view verified contact signals for Nik Sproal at Social Garden, including work email, phone, and LinkedIn data when available.
What schools did Nik Sproal attend?
Nik Sproal holds Masters Of Communication With Distinction, Advertising from Rmit University.
What skills is Nik Sproal known for?
Nik Sproal is listed with skills including Marketing Communications, Marketing Strategy, Media Planning, Strategic Planning, Account Management, Project Management, Creative Strategy, and Digital Media.
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