Manage an in-house team of PPC and Paid Social Experts. Responsible for the whole TUI PPC/Paid Social programme in the UK and Ireland

I manage the whole paid online marketing strategy for Wiggle Ltd, including PPC, display, remarketing, Youtube & Affiliate marketingManage an in-house team & agencies to acheive international brand awareness & sales

Managed PPC campaigns for PCWorld, Dixons & Currys websitesManage budgets of over £5 million (pro rata) & directly responsible for £1.5 million of search spend. Responsible for optimising over 50,000 keywords & 1000 ads on Google, Yahoo & MSN.Conducted project work on migrated all 3 sites online marketing activity to a new web platform.Acted as a team representative on the benefits of search marketing to the rest of the company (non ecommerce colleagues)Helped conduct the yearly search strategy & trained colleagues on how to use web analytics in job roles (trading)Improved sales on large domestic appliances (white goods) year on year by 30%, making the category the most important on paid search in terms of investment & return

Using the major search engines such as Google, Yahoo & MSN to increase brand exposure & generate conversions via paid search marketingSetting up new paid search accounts which involved keyword research, ad copy production & geo/demographic targetingWeekly/monthly reports analyzing performance data such as costs, clicks, conversions, market trends, opportunities, ROI etc setting up a new affilate service to sell to clients which new SEO friendly web content, sales documents & contract proposals.

Produced new consumer data via online competitions & quizzes using affiliate, e-mail & banner advertisingManaged affiliate programs across various networks such as Buy.at, Tradedoubler & Commission Junctionliaised with an in house creative team to produce new banner creative when required for new competitions & quizzesUsing KPI's to meet monthly acquisition requirements which worked back to a cost per acquisition (CPA) figureConducted weekly performance reports which showed performance data and determining whether or not targets will met for the month