Responsible to direct digital marketing strategy and execution for Pernod Ricard India’s brands such as 100 Pipers, Blenders Pride, Royal Stag Barrel Select, Longitude 77 and Beefeater, driving brand awareness across online channels.Developed and implemented digital campaigns to target the brand's core demographics effectively.Optimized ad campaigns through continuous A/B testing, audience segmentation, and data-driven insights from tools like GWI, YT Insight Finder, Google Analytics to scale brand presence.Conducted in-depth competitor analysis utilizing platforms like Comscore and Similarweb to identify market trends, consumer behavior patterns, and benchmark the brand's online presence against key competitors.Collaborated closely with cross-functional teams to ensure digital campaigns aligned with brand guidelines, messaging, and industry regulations surrounding alcohol advertising.

Responsible to manage digital marketing spends and execution for Pernod Ricard India’s brands such as Royal Stag, Imperial Blue, Oaken Glow, Ballantine’s, Absolut and Glenlivet, driving brand awareness across online channels.Developed and implemented digital campaigns to target the brand's core demographics effectively.Worked closely with cross-functional teams to plan and execute digital marketing initiatives that drive brand awareness and customer engagement.

Led the digital media spends for HP Business Solutions, focusing on a range of cutting-edge products such as Business Laptops, Workstations for Creative Professionals, Data Science Solutions, and Remote Work Solutions. I successfully developed and executed digital marketing strategies that effectively showcased the unique features and advantages of these solutions, resulting in increased brand awareness and customer engagement.Additionally, I took charge of managing the digital media spends for the HP Online Store (OLS) category, specifically for HP PCs and Accessories. By closely monitoring market trends and consumer behavior, crafted targeted digital campaigns that reached and resonated with the intended audience, driving traffic to the online store and generating conversions. Through strategic optimization and performance analysis, continuously improved efficiency, maximizing ROI and ensuring the OLS category's success.

I successfully planned and optimized digital ad spend for DS Group and Les Petits, effectively maximizing their online presence and driving targeted engagement. Leveraging data-driven insights, I strategized and executed campaigns that delivered measurable results, enhancing brand visibility, and driving customer acquisition. Les Petits with a keen focus on ROI, generated 3x of revenue.

I excelled in strategizing and enhancing biddable campaigns for brands like Philips, Havells, DS Group, Mastercard, H&M, and Cuckoo Appliances. Handled a team, built client relations to have streamline campaign execution, tracking, and reporting.Furthermore, I actively participated in quarterly and yearly assessments of campaign performance, driving continuous improvement, and aligning strategies for optimal results.

Planned and optimized biddable campaigns for brands including Philips, DS Group, TOTAL, Mattel, and Adidas. I was responsible for the entire campaign process, from scheduling and tracking to reporting.Additionally, I actively contributed to our marketing activities' quarterly and yearly reviews.

I effectively strategized and maximized the utilization of Google Ads budgets for esteemed brands like LG and Philips. With expertise in campaign planning and execution encompassing Google Search, Display, and YouTube, I meticulously handled all aspects, including scheduling, tracking, and reporting. I significantly contributed to the brand's achievements and delivered impactful results by spearheading strategic advertising initiatives.