Nik Williams Email & Phone Number

Tunbridge Wells

Fender Emea

United Kingdom

• Assisted in transitioning brands from previous distributor, using my extensive knowledge of the products and customer base to approach accounts previously uninterested in dealing with GEWA.• Increased knowledge base as GEWA have multiple product divisions covering over 30000 products.o Gained first-hand knowledge of working for a non-UK based company.

United Kingdom

• Covered the whole of the UK re-introducing 5 percussion brands that had been purchased by Fender in 2007.• Successfully grew turnover from £0 to over £1 Million in the first 2 years, mainly via sales from new accounts.• From 2010 I also managed 1 field salesman covering the North of the UK reporting directly to me, whilst retaining field sales responsibility for the South of the UK. Sales in 2015 were on track to be in excess of £2 Million.• Worked with other areas of the business to deliver retail point of sale installations, some of which are still in place.• Delivered UK dealer/retail price lists and dealer promotions.• In 2010, 2012 and 2013 I was awarded for being in the top 10 for sales against budget globally in the entire organisation.o Managed another person; analysed their customer base to identify sales opportunities. Provided an ongoing professional development plan.o Microsoft Office knowledge increased though extensive use of Excel, PowerPoint and Word.

Milton Keynes, United Kingdom

Responsible for managing Yamaha's sales of Drums, Hardware and Digital Drums across the UK. Also key to the successful partnership with Zildjian cymbals, becoming their top export customer in the world in 2011.