Consumer psychology is my main area of interest. With a background in design thinking, my strength is to be able to deeply empathize with the target consumer, understanding their pains, motivations and desires.After learning design, I found my calling in copywriting and have intensively learned from master copywriters like Agora, Sugarman and Michael Masterson. I'm currently a personal mentee of Jason Capital, best-selling author and Top 100 White House Entrepreneur and Forbes contributor.At my company, Outland Circle, I combine my design and copywriting specialization to create content for brands that consistently engage, delight and convert.