I am a passionate marketer with a solid academic background and diverse experience in the industry. I hold a Bachelor's degree in Business Administration from Boğaziçi University, where I graduated with High Honors, and I am currently pursuing a Master’s in Marketing at WU Vienna.Professionally, I have gained valuable experience in digital marketing through roles at Unilever, where I worked closely with e-commerce and media teams to execute digital campaigns and analyze data. At The Coca-Cola Company, I supported front-line marketing initiatives, managed projects, and contributed to cross-functional communication and brand performance analysis. My internships at RubiBrands and QNB Finansbank further honed my skills in global marketing strategies, product development, and performance evaluations.I am eager to explore new opportunities that will allow me to apply my skills and passion for marketing in impactful ways.
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Digital Marketing Gennext - UfsUnilever Aug 2023 - Feb 2024Istanbul, Turkey•In the core of the digital team and also working very closely with marketing, e-commerce and media teams.•Creating collaborations with different parties, helping executing flawless and end-to-end digital campaigns, coordinating teams for creating engaging content, monitoring and analyzing several data sources, supporting the execution of A/B testings and several other responsibilities. -
Front-Line Marketing InternThe Coca-Cola Company Dec 2022 - Aug 2023Istanbul, Turkey•Ownership of the project assigned, including project management within prescribed deadlines and quality, by working with a wide network of functions internally and externally,• Prepare reports/presentations as needed (e.g., monthly performance reports/brand review presentations),• Support cross-functional communication, awareness and process tracking,• Shadow and support Marketing professionals on cross-functional initiatives, work assignments and tasks that align to brand priorities,• Help prepare and track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value. -
Marketing InternRubibrands Jun 2022 - Aug 2022Istanbul, Turkey•Supporting the marketing performance evaluations of the brands we acquire,•Supporting the social media team to deliver best performing digital assets, • Supporting the commercial team in new product developments, • Leading relationships with RubiBrands’ creative and media agencies. -
Sme Banking Deposit, Cash Flow And Commission Product Management InternQnb Finansbank Feb 2022 - Apr 2022Istanbul, Turkey•Bringing an innovative perspective to the preparation and analysis process of product analysis, making suggestions for improvement of strategies, and contributing to the volume• Collecting and analyzing market and customer data and developing appropriate marketing sales and product strategies• Creating product performance reports and tracking life cycle and development to inform the management team -
Product OwnerAskipo Apr 2021 - May 2021Istanbul, Turkey•Contacting companies in order to create new sponsorships for enabling them to sell their products via Askipo’s app. •Scheduling meetings with the sport trainers and companies. •Helping a startup to promote. -
InternDenizbank Oct 2020 - Nov 2020Istanbul, Turkey•Learning fundamentals of banking
Nilay Yiğit Education Details
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Business -
Erasmus +
Frequently Asked Questions about Nilay Yiğit
What is Nilay Yiğit's role at the current company?
Nilay Yiğit's current role is Marketing Master Student at WU Vienna.
What schools did Nilay Yiğit attend?
Nilay Yiğit attended Wu (Vienna University Of Economics And Business), Boğaziçi University, Institut Mines-Télécom Business School.
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