Nilay Jayswal Email & Phone Number

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

Achievements: 50% reduction in CPL, 35% reduction in CAC, 30% improvement in CRO1. Managed monthly Ad budgets of $100K USD across Google Ads (Search, PMAX, Display), LinkedIn Ads, and Meta Ads, driving results for campaigns across BOFU, MOFU, and TOFU stages.2. Accountable for lead quality, including meetings booked, sales-accepted leads, and influence payments, while continuously optimizing the funnel to improve conversions.3. Strengthened brand visibility by leading TOFU branding ad campaigns across Google, LinkedIn, and Meta Ads, achieving high engagement rates, driving over 23 million impressions & 300K clicks.4. Led CRO initiatives by building and A/B testing new landing pages, and ad assets, optimizing the customer journey to boost sign-ups and demo bookings, leading to higher conversion rates.

Hyderabad, Telangana, India

Achievements: 3X ROAS, 16X Pipeline, 30% increase in Pipeline YoY, 60% increase in MQLs YoY1. Executed and optimized diverse Google Ads campaigns, covering search, display, discovery, and performance max campaigns, effectively managing a yearly budget of $320K2. Oversaw advertising campaigns on various platforms, including Capterra PPC, LinkedIn Ads, and Reddit Ads, managing annual budgets of $24,000, $60,000, and $12,000, respectively.3. Led the complete lifecycle of campaign landing pages, from conceptualization and content creation to collaboration with design and tech teams for graphics and deployment.4. Conceived and developed highly effective outbound email sequences, identifying the most relevant contacts and companies for targeted campaigns.

Bengaluru, Karnataka, India

Achievements: #3 Product of the Day, 3X ROAS, 2X increase in subscription purchases, 3X community growth1. Spearheaded data-driven strategies for B2B lead and revenue generation, utilizing targeted landing pages, PPC campaigns, marketplace listings and outbound campaigns.2. Managed lead capture and nurturing programs, incorporating product demos, pilot runs, pitch decks, drip campaigns, and rigorous follow-ups for effective lead conversion.3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C segment.4. Developed and executed a dynamic content strategy, including guest blogs and the highly successful Neverinstall Technical Writer Program, enhancing brand visibility and community development.

Bengaluru, Karnataka, India

Achievements: #1 SERP position, #1 Product of the Day, 10X organic traffic, 2X MQLs, 2X community growth1. Successfully executed comprehensive marketing plans, including PPC campaigns, live events, and webinars, contributing to lead generation for the sales team.2. Built, scaled, and optimized digital marketing channels, such as LinkedIn, Facebook, Reddit, and Discord, resulting in increased brand visibility, lead acquisition, and community development.3. Implemented a strategic content development and marketing approach, utilizing platforms such as Dev.to and Hashnode, resulting in a significant increase in both organic and referral traffic.

London, England, United Kingdom

Achievements: 30% increase in quarterly inbound leads.Developed comprehensive content creation, repurposing, and marketing plan to enhance brand visibility, generate demand and maximize ROI.

Mumbai

Project 1 - Market Assessment for Bluefix Pilot Launch in Jaipur1. Conducted over 100 telephonic interviews with dealers and 90 users to gather crucial data for a thorough pilot test analysis. 2. Implemented a category redefinition strategy, strategically positioning Bluefix in the highly competitive market. 3. Recognized builders and consultants as influential stakeholders, proposing an effective activation plan to boost sales and establish a strong market presence.Project 2 - Opportunity Sizing for Double-Sided Tapes in Mumbai1. Explored the double-sided tapes market in Mumbai through extensive interviews with over 100 dealers and 100 users, providing a comprehensive understanding of market dynamics. 2. Conducted an in-depth analysis of secondary data sources, including imports and research reports, to gain a holistic view of the market landscape. 3. Evaluated the market potential in Mumbai and extrapolated findings to calculate the opportunity size for the state of Maharashtra and the entire country, providing valuable insights for strategic planning.

Hyderabad Area, India

Norman, Oklahoma, U.S.

Norman, Oklahoma, U.S.

Cairo Governorate, Egypt

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Technology (B.Tech.), Computer Science And Technology