Nilesh Kumar Email and Phone Number

• Created personas on a 5 million customer base using K-means clustering for segmented targeting resulting in effective lead management by prioritizing and choosing target customers• Derived propensity scores of individual customers across different expenditure categories using the RFM model to create a personalized web journey enabling cross-sell of relevant debit cards • Designed various data-driven campaigns and aided valuable insights for UPI penetration using existing statistical… Show more • Created personas on a 5 million customer base using K-means clustering for segmented targeting resulting in effective lead management by prioritizing and choosing target customers• Derived propensity scores of individual customers across different expenditure categories using the RFM model to create a personalized web journey enabling cross-sell of relevant debit cards • Designed various data-driven campaigns and aided valuable insights for UPI penetration using existing statistical models, driving engagement and revenue. Show less

• Provide a data-driven approach to reduce ATM cash withdrawals by converting into digital mode of payments and reducing ATM infra cost at the same time• Created reports on Power BI of various mobile banking campaigns to gauge their performance, helping senior management and stakeholders to find gaps and advancements.• Completed descriptive analysis of various digital channels by creating dashboards and PPTs to provide insights to show the effectiveness of digital channels, enabling… Show more • Provide a data-driven approach to reduce ATM cash withdrawals by converting into digital mode of payments and reducing ATM infra cost at the same time• Created reports on Power BI of various mobile banking campaigns to gauge their performance, helping senior management and stakeholders to find gaps and advancements.• Completed descriptive analysis of various digital channels by creating dashboards and PPTs to provide insights to show the effectiveness of digital channels, enabling improves focus of digital acquisition Show less

• Led a questionnaire-based campaign during COVID-19 to gauge customer sentiment of repayment and pandemic, helped in assessing the next best action• Monitored front-line operations through various metrics and intervened with correct measures to improve productivity• Aided strategic initiatives via sending voice messages, text messages, and bot calling to re-allocate human resource productivity and better outreach to customers

• Managed and maintained relationships with channel partners for Business Loans (SME) to increase the loan disbursement, resulting into top 1 percentile performers• Met and counselled customers to enable cross-selling of other banking banking products e.g. insurance

-Involved with the core marketing team to evaluate and promote sales. -Worked across department to develop a business model.

Engaged with the construction of 250/500/600/800 MW turbo generator