Nilesh Gupta Email and Phone Number

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• Made post auction conversion flow & performed various pilots resulting in increase in conversion of over 1000 cars/month or nearly 10% increase in overall conversion (revenue of ~ 1.3 crore/month)• Analyze product metrics & trends to assess product health & improvement opportunities• Be responsible for product vision, planning, design, making quarterly roadmap, usability & quality of releases• Worked with Data Science team on dealer price acceptance model, increasing conversion by over 4% at absolute level• Implemented Pricing model with DS team, resulting in enhanced customer experience (by giving them better price) & improved conversion by ~1% at absolute level; decreased TAT of giving price to customer by over 10 min• Be responsible for Stakeholder management; aligning business, technology, design team about releases & roadmap• Removed retail inefficiency; made one stop solution for Retail Stores and drove different business metrics through it

• Defined product positioning for launching the Alluma exchange in the crypto market by conducting user interviews, understanding their pain points & performing competitor analysis• Segmented different user personas basis the user interviews and secondary research, did market sizing, find out TAM & revenue potential for each persona & came up with target persona• Launched Alluma web platform & mobile app; continuously improving the platform via customer feedback• Worked with Engineering, Marketing & Compliance team to define product roadmap• Responsible for Project Management in order to meet the deadlines and delivering the product & enhancements on time • Created functional specifications and UI/UX wireframes, conducted user interviews & analyzed the metrics on GA in order to improve the user experience and reduce the friction; prioritized feature requests

• Launched and drove 2 products(including LinkedIn profile evaluation product) on VMock analytics platform in a combined team of 5 developers, 2 business analysts, 2 designers and 2 testers• Performed market research; created requirement specifications to implement breakthrough product logics leveraging best in class & latest AI & machine learning techniques & algorithms• Collaborated with Engineering, Marketing and Sales teams to define product roadmaps, write user stories and establish user acceptance criteria• Created functional specifications and UI/UX wireframes, prioritized features to guide product through development lifecycle and monitor backlogs using Agile Scrum methodology• Set business metrics on Google Analytics to achieve enhanced user experience• Handled product demonstrations & product launch to clients at top global B-Schools; brought revenue of over $500,000 within a month of launch by getting over 20 B-Schools onboarded having likes of Stanford, Harvard, Chicago Booth

Project Title: Strategy recommendation for corporate payments to ensure market leadership position • Analyzed scenario of corporate payments in both T&E (Travel & Entertainment) & B2B industry; examined growth drivers which can increase B2B carded payments in industries having combined revenue of over USD 200 bn • Analyzed major industries from B2B payments perspective including auto industry & E-commerce; identified huge card payment potential in worth USD 70 billion B2B transactions in analyzed industries• Performed client & sales engagement from company clients to know of payment cycle & pain points in B2B transactions; came out with recommendations to tap un-carded potential

Project Title: Design & implement market strategy audit plan of “RC Cola International and UB Group” • Performed market research on consumer & retailers buying behaviour of Delhi Market• Analyzed market strategy for retail sales: Kingfisher packaged drinking water & RC Cola• Analyzed consumer responses on market strategy implemented by RC Cola International