• Developed automated workflows and dashboards to help global product stakeholders analyze trends and performances on the ‘YouTube Music’ streaming service.• Worked with the Music Programming team and other product stakeholders to measure impacts on key business goals.• Met with Music Programming team leadership to understand current pain points and revise and rebuild scripts and dashboards to meet playlist programmer needs.

Benchmark Education is a private publishing company in the K-12 education sector. Skills applied: Descriptive & Predictive Analytics, SQL, R, MS Excel • Analyzed past 10 years of adoption and cancellation trends of school districts to strategize customer retention for subscriptions and optimize inventory.• Recommended A/B testing on marketing campaigns.• Determined pricing strategies for customized orders.

Skills applied: Project Management,Descriptive Analytics, Data mining, SQL, Python, Agile Scrum• Led a team of 3 consultants to implement a vanpool initiative for working residents in low income neighborhoods of Rochester.• Performed data mining and analysis on public census data using R, SQL and Excel to identify commuting behavior of target segment and demand potential to create routes for the vanpool.

AirWatch is a leading Mobile Device Management provider with 1600 clients across 150 countries. This role developed my strategic-leadership skills to lead a consulting project from start to finish.Skills applied: SaaS & On-Premise support, Network & Server architecture, Email integration SME, SQL • Consulted, provided support and executed successful deployments of Mobile Device Management (MDM) software components for 200+ corporations in multiple industries such as medicine, education and retail.• Multi-tasked software configurations and troubleshooting with 95% satisfaction rate with customers.• Led a process improvement team each quarter and decreased average roll out time of software by 70%.• Worked with iOS, Android, Microsoft, Email suites, Servers and Databases.

A freelance Infrared photojournalism project exploring the world beyond the limits of human vision. I worked on creating content along with marketing strategies using marketing analytics for the official website. Skin color is rendered invisible in the Infrared wavelength. I traveled to various cities like New York City, Miami and Las Vegas in America to capture the people I met in Infrared. My pictures served as a gateway to opening up dialogues with people recounting their experiences and thoughts about social injustice due to racial discrimination. • Published a press release for an article providing an alternate take on the racial optics surrounding the Mike Brown murder and protests in Ferguson, Mo that was circulated on 100+ websites.• Re-engineering DSLR cameras to photograph in near Infrared wavelength.• Evaluated the target audience and competitor data using analytical tools (Hootsuite, Facebook, Pinterest and Google Analytics) and implemented engagement strategies (media placement, ads, etc).• Planned and executed SEM/SEO initiatives to achieve business objectives based on competitive analysis and target segments.• Analyzed Official Website site behavior and identified areas of site improvement (including landing page, headlines, checkout pages etc). Bounce rate decreased by over 25%.• Challenging established racial perceptions based on skin color through the results of Infrared photography.• Designing, creating and contributing content for the website. • Building Social Media presence on Facebook, Instagram, Twitter, etc.

• Performed Systems Analysis in a large retail data center with mixed computing environment.• Gathered and turned business/user requirements into Technical Design documents, SAS programs and SQL queries.

I worked with Cox Communications to provide them with a solution to decrease their cost incurred due to modem failures. The project culminated in a presentation to a select panel of Cox Technology employees and Business Partner SMEs.Skills applied: Descriptive & Predictive Analytics, SQL, Python, Business Analysis • Improved modem reliability by performing data mining and predictive analytics to determine the actual failure rates of modems in the field, which led to potential savings of $400,000 per year. • Developed a modem reliability prototype software using Python for modem dispatch decisions, as well as monitoring the modem deterioration rates, which lowered failure rates from 17% to 8%.

Gabriel India Limited is a provider of the widest range of ride control products in India such as shock absorbers and front forks.• Identified and removed bottlenecks through utilization, redundancy and capacity inspection in the shock absorber manufacturing assembly flow, increasing hourly production by 10%. • Reduced the production of defective parts by more than 85% by identifying a critical flaw in the mounting machine based on the machine capability index (Cmk).