Hepsiburada is a leading e-commerce technology platform in Türkiye. With its vision of leading digitalization of commerce, Hepsiburada is a reliable, innovative and purpose-led companion in consumers’ daily lives. Hepsiburada’s e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last mile delivery and fulfilment services; advertising; grocery delivery; and payment services, delivered through Hepsipay, Hepsiburada’s payment companion and BNPL solutions provider. HepsiGlobal offers selection from international merchants via its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.

As Pan-EU Chief of Business / Ops and Tech: responsible from "Business Strategy, expansion, our dedicated fashion supply chain network (5 FCs), tech infrastructure (BI / data engineering functions), product & tech teams, revenue and profitability delivery, improvement targets and programs". Member of European Retail Management Board.

Building a new billion $ transportation business via leading end to end strategy and business development of Amazon Shipping WW. Successfully penetrated Amazon “parcel delivery services” to marketplace merchants and other retailers across Europe and Asia.

Accountable for Product Insurance Business in Europe and Consumer Electronics categories at Amazon UK (Phones, Camera, Home entertainment, Electronics) and various programs focused on delivery experience, Alexa adoption.

Responsible of P&G petcare (Iams & Eukanuba brands playing in cat and dog food) with a Multifunctional team of 20 people. -Stepchanged profitability, delivering strong bottomline growth behind cost efficiencies, reorganization of the roles, smarter marketing plans and more efficient go to market. -Delivered Highest ever share for Iams in UK behind interventions to communication strategy and strong digital focus . (Value sales 106 IYA / penetration 114 IYA) despite divestiture context and recieved Vice President Award for EMEA “Best Pet Care Growth”. -Architect of Petcare digital eco system leading the way in digital targeted marketing, reaching pet owners with personalised content across multi digital touchpoints partnering with Kennel Club, Novartis Animal Health and other social media platforms like facebook and youtube.On top of Petcare business & organizational responsibilities, leads several other projects in P&G Northern Europe:-Media & Digital Capability Building Leader in Brand Management Organization (34 Brand Managers, 80 ABMs)-Display I-media Digital Creative Evaluation Board Member representing UK in Northern Europe-Steering Team Member for “Inspired Leadership” Academy in P&G N.Europe that nurtures talent across functions-Heads up Stewardship in P&G UK for Marketing organization last three years-Mentoring 3 Brand Managers in Household and beauty categories

P&G, Brand Manager, Aircare and Household SCALE AIRCARE: Responsible of P&G aircare portfolio (Febreze – Ambipur brands playing in 6 segments: room & fabric sprays, plugs, candles, car, reeds) worth £110MM sales, leading a Multifunctional team of 12. Key accomplishments:-Brought P&G Aircare to market leadership vs No.3 position in 2011 (27% value share- 2013/ 117ix vs 2011 )-Stepchanged P&G Aircare profitiability via changing the Ambipur business model and whitespace expansions. Led all interventions end to end, from insight to new packs/communications that is rolled out in rest of Europe. -Defined winning innovation pipeline for aircare & landed with global success for next 3 Years- recieved UK General Manager award for “Best Inspirational Growth in UK” P&G, Household Scale Brand Manager-Initiated and led P&G Household category scale project (Category worth £1.1 Billion sales) aiming at delivering scale advantage for our brands & more value for grocer customers. Led a multifunctional team including insights, sales, marketing. Key accomplishments were:-Identified and led portfolio /innovation opportunities across household care (£14million incremental sales)-Led thought leadership for grocers protecting their business vs discounters (Right Promotional / range / eventing / NPD strategies) and Initiated Joint Marketing Programs and aligned plans with Tesco, JS, Waitrose.-Recognized among most innovative marketing projects in organization by Europe President, shared for re-application.

Responsible from total P&G Fabric enhancers portfolio (Lenor, Fairy, Bounce) and Laundry additives portfolio (Ariel stain removers & Ace) worth £270m in UK & Ireland and leading a multifunctional team of 11 people. Key accomplishments:-Led the Ariel stain removers launch in UK including which has broken global value share, penetration records as of Year1 behind strong marketing/go to market plans. Awarded “Best NPD Launch of 2011”. -Achieved highest ever shares for P&G in fabric conditioners; by identifying the right portfolio strategy for UK (base/premium/sensitive) which brought Lenor to market leadership in UK history and received President Award. -Led most successful Lenor commercial innovation - on premium range (POTY) and prepared the full toolkit including TV that is delivered 3 digit growth for premium business.

Led the future direction of Braun hair care/electrical beauty and also has been the architect of digital ecosystem for total Braun portfolio in UK (Braun sales worth £40m). Key achievements: • Envisioned sustainable business model for hair styling business in UK and gained alignment from headquarters to take the bold, but financially sound decision to withdraw from the UK Hair Care corded market and grow in cordless styling market. This has improved Braun UK profitability by ix 331.• Built first ever digital marketing plans for Braun portfolio, engaged all sales teams with successful leadership that brought biggest ever joint plan by Amazon to Braun and national growth (Braun male business ix 120 & female business ix 190 in Xmas period in 2009). More than 30% of Braun business today is coming from ecommerce.

Led regulatory process, sustainability programs, cause related marketing campaigns, consumer relations, government and technical external relations for household and snacks portfolio. Won several awards:- Best Brand Building Award in CEEMEA Region with Ace influencer marketing campaign - Tesco Award to P&G in “Best Supplier to support Tesco’s Community Plan Projects” - Global Sabre Award with "Tide Super Mom" campaign, one of the most prestigious award in world- P&G Global Regulatory Award for the Simplification project in Product Registrations, delivered 30% cost cut

Consulted Finnish companies in their expansion to CEEMEA region. Dealt clients and multimillion Euro projects at CEO Level. Set clear strategic direction and helped execution via establishing partnerships, mergers and acquisitions in vast array of sectors ie technology, energy, food and electronics. Enabled customers to find new business and value share with right strategic analysis and growth plans. Key achievements: -Increased the turnover of the organization in double digits consistently for 6 years-Led diverse teams +10 people successfully in CEEMEA Region (Selected among Top5 Most influential leader in based on employee feedback