Nilhan Onal was appointed as the CEO of Hepsiburada as of January 1, 2023.She is a senior business leader with over 25 years of experience across retail, FMCG, consumer electronics and consulting in Fortune 500 companies including Amazon and Procter and Gamble.Nilhan led +$10BN businesses with full P&L responsibility and built strategic plans delivering top and bottom line growth through marketing & sales, process improvement, cost savings and organization design initiatives. She achieved award winning results delivering strong share, profit, equity growth across several geographies including US, İndia, Western Europe, Nordics, Eastern Europe, Near East including Türkiye.Nilhan is known for step changing business & brand performances with her hands-on, collaborative, inspirational leadership style. She is successful at managing cross-functional teams, fostering relationships, thought leadership, advancing ideas, and driving transformational change.She is passionate for growing talent and business, brand building and game changing plans. Her specialities include category leadership/retail, people management (+4000 in her direct leadership) leadership to multifunctional teams, organizational design, talent development, change management (M&A), thought leadership, strategic and operational marketing as well as innovation.