Nilima Nishant Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

• Handled book of business of ARR $7.8 Mn, with ~90% retention, ranging from verticals like entertainment, FMCG, Watch Making, Hospitality, Logistics and Luxury Goods and did an upsell of 650k on leading brand of.
• Implemented social media management workflow for social engagements using Sprinklr AI model which resulted in 68% reduction in first response time for the client
• Decreased time to first value by implementing user Persona Based platform UI on client pain points that resulted in 30% increase in user adoption and engagement on the platform
• Developed automated monitoring dashboards for clients resulting in 5 FTE reductions and doubling process efficiency
• Trained new users about the platform features which resulted in ~10% overall increase in platform adoption

• Responsible for executing and managing paid media campaigns
• Good understanding of user journey with experience in running and optimising marketing campaigns for various verticals like FMCG, Handset & Telecom
• Perform A/B testing and multivariate testing across ad copy, creatives and campaign targeting using different campaign optimisation strategies
• Work with business leaders and stakeholders and provide expertise on how the campaign can be optimised to achieve business objectives
• Skilled in preparing marketing campaigns reports and analysing performance on regular basis

Gurgaon, Haryana, India

• Paired with and as a member of Global Business Solution-Revenue Partnership wherein consulted SMBs via TikTok Ads Platform to lift initial ad spend
• Measurement/Data Analysis: oversee the measurement scheme (CPC, CPM, CPV, CPA, BLS, etc.), tracking and result delivery to analyze the effectiveness of advertising solution
• Processed on data and insights to manage book of accounts for German SMB, Retail and QSR Vertical (eBay, Amazon, KFC, McDonalds, Subway) and presented results to the leadership team
• Collaborated with sales and product team for product and client support

Mumbai, Maharashtra, India

• Worked with the Talent Management team with primary focus on succession planning and helped formulate a management development plan to improve overall talent pool within the manufacturing unit
• Actively engaged in the development of an AI based chatbot to resolve common employee concerns related to Human Resource policies across the organization

Master Of Business Administration - Mba, Business Administration And Management, General, Passed With Distinction

Marketing/Marketing Management as majors and Human Resource as minors

Bachelor Of Arts - Ba, History, Passed With Distinction

Pursued honors in History in the year 2018 inclusive of subjects like Indian History, European History, US History and covered some parts.

Higher Secondary, Multi-/Interdisciplinary Studies, General, 86

Activities and Societies: Class Representative for 6 consecutive yearsStudied Physics, Chemistry, Mathematics with Informatics Practices