Nilima Wankhede Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

India

• Responsible for end-to-end execution and monitoring of research projects-Understanding the business objective/dilemma and constructing the research approach to answer the given scenarios. This process includes- defining the research scope, methodology, TG, sample planning, questionnaire building, data collection, analysis of data, report writing, and presentation of insights and recommendations to internal stakeholders.• Vendor management- Daily interaction with multiple research agencies for research requirements, ensuring data quality, and meeting the parity between the cost of research and the impact that it can create on business.• Inputs to business & product strategy- Brought about several product customizations (journey changes, feature changes, brand asset integration) based on research findings.• Types of studies handled: Customer experience, Customer persona study, UI & UX research, Pricing, product testing, ad evaluation, and various adhoc projects.• Methodologies exposed to: F2F, CATI, CAWI, F2F, eye tracking.

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Became the face of Nielsen for the tech, telco & consumer durable clients1. Responsible for overseeing research execution of consumer research studies2. Played an instrumental role in penetrating the account & building client partnership 3. Executed a crucial consumer segmentation exercise in consumer durable space (Home lighting)4. Handled corporate brand equity & B2B consumer experience research studies- Types of studies handled: CX, BHT, U&A segmentation, Pricing, Product testing

Mumbai Area, India

Joined at a time when the entire industry (telecom) was experiencing consolidation. Customer Experience became pivotal to arrest the lost of customer churn (especially when the new entrant came up with predatory pricing). I was deployed in a team that handled one of the biggest & strategically important Customer experience study covering 21 circles.I was primarily responsible for:1. End to end execution of customer experience measurement across 21 circles. 2. Timely delivery of monthly and quarterly reports.3. Was solely responsible for a share of voice (customer sentiments). - Automated the sentiments analysis process which led to the optimization of analysis time from a week to 2 days simultaneously increasing the overall quality.4. Automated KPI checks mechanisms, again making the process lean & clean.

Product Management

Successfully completed a certification program to enhance my career and foray into the field of product management. The course curriculum.

Master Of Business Administration - Mba, Marketing

Bachelor Of Engineering - Be, Information Technology