Working partner of :BASF India Ltd., Sika India Ltd., Asian Paints Ltd., Fosroc Chemicals (India) Pvt. Ltd., Pidilite Industries Ltd., Zydex Industries, 3m India Ltd., ADO Additives Mfg. Pvt. Ltd. Four Sigma Management Pvt. Ltd., etc.

Strategy Development :Develop and monitor the implementation of sale and marketing strategies, policies, (cross-functional) tactics and plans, pricing structure, promotion events, target accounts, resources necessary to achieve the agreed business development goals, by utilizing the outputs of analyses on market intelligence and current and future competitiveness in products/product applications/pricing/services, Prepare presentations to explain and introduce the company’s current and future strategies.Channel Sales Management :• Participate in sales forecasting and planning to define and improve sales/marketing performance.• Travel and work with sales team members to understand customers requirements/ problems and provide guidance to deliver better services.• Maintain an up-to-date awareness of strategies plans and procedures, technical development, production capabilities and constraints in order to coordinate and/ or revise sales/marketing activities.• Research, develop and implement long and short range sales and marketing plans. Revise plans if necessary after evaluating the analyzed market intelligence.• Regularly (monthly) provide reports.In Brief : • Sales & Marketing of Construction Chemicals.• Streamline & Set up of Distribution Business in BASF - East.• Managing Group Of Engineers.• Developing Potential Big Distributors & Applicators.• Market Development.• Trained Good Applicators.• Regular Monitoring & follow up of all Major Projects. • Handling Major Architects, Consultants & Contractors.• Organizing Seminar / Engineers Meet / Technical Presentations etc.• Specification Selling.• Conducting Major Site Trials and Handling Different Critical Application Jobs.• Regular Monitoring and follow up of Major Applicator’s Job etc. Territory : Eastern RegionWest Bengal, Bihar, Jharkhand, Orissa, Chhattisgarh, M.P., Eastern U.P. (Upto 2010), Vidharv Area upto Nagpur, North-East, Sikkim, Bhutan, Bangladesh.

Objective : Lead the establishment of a database and the processes to obtain, update, maintain and evaluate market trends, the application of products/technology, the service needs, intelligence on competitors, etc in order to identify new business opportunities. Oversee the performance of market research project, the development of competitor grid and benchmarking analyses.Responsible For : Sales & Marketing activities thru out Eastern Region. Main Focus : All Major Industry & Infrastructure Business. Territory : Eastern RegionWest Bengal, Bihar, Jharkhand, Orissa, North-East, Sikkim, Andaman, Nepal.

Market Development :Support the process to develop and penetrate markets with new or existing products/ services/ technologies by overseeing the implementation of the defined strategies, the application and evaluation of market intelligence on the analyses of competitors, the market development, own competitiveness.Sales & Marketing Responsibilities :Responsible for West Bengal Bihar & Jharkhand.