Nilmarí Santini-Santiago

Nilmarí Santini-Santiago Email and Phone Number

CRM and Digital Marketing Specialist @ Next Impact
United States
Nilmarí Santini-Santiago's Location
United States, United States
Nilmarí Santini-Santiago's Contact Details

Nilmarí Santini-Santiago personal email

About Nilmarí Santini-Santiago

My personal passion and mission is to contribute my skills and expertise to a dynamic marketing organization. I excel in developing and executing strategic initiatives that drive revenue, engage audiences, and enhance brand loyalty.I am a results-driven marketing professional with expertise in digital marketing and strategy. With a focus on driving business growth and brand awareness, I specialize in marketing, social media, email marketing, and e-commerce.Motivated by a commitment to Latina Women's empowerment and self-expression, I founded Pintá. Pintá quickly became the premier online brand for easy-to-use and innovative nail and personal care products. I developed and executed comprehensive marketing strategies, engaging our target audience and enhancing brand recognition.I served as the Marketing Director for Leonardo 5th Ave, a luxury brand in high-end fashion and accessories. I managed social media, optimized email marketing campaigns, and created captivating content to foster customer loyalty and increase conversions.With a master's degree in Entertainment Business from Full Sail University, I was awarded Woman Entrepreneur of the Year and participated in esteemed accelerator programs. My expertise has been featured in publications such as Fierce by Mitú, WAPA TV, El Vocero, and Metro PR.I am an innovative, motivated, organized, reliable, and strong team player, and always work with my colleagues and employees to achieve efficient and successful processes. I am excited to contribute my skills and ideas to create innovative marketing solutions that meet organizational needs.My Areas of Expertise include:- Customer Research: Typeform, Google Forms, SurveyMonkey, Google Analytics (certified), UX Foundations (Google certified)- Campaign Management: Facebook Ads, Google Ads, TikTok Ads, Later, Postscript, Hootsuite, Klavyio, SEMRush- Content Management & Execution: Adobe Creative Cloud, Canva, UX Design, HTML/CSS, Shopify, WordPress- CRM & Marketing Automation: HubSpot (Email certified), Octane Ai, Many Chat, Asana, Notion, Slack, Google Data Studio- Languages: Fluent in English and SpanishLet's connect and collaborate for marketing success.I would be excited to speak with you! My direct email address is: nilmarisantini@gmail.com. I look forward to our conversation!

Nilmarí Santini-Santiago's Current Company Details
Next Impact

Next Impact

View
CRM and Digital Marketing Specialist
United States
Website:
rbpricing.com
Employees:
12
Nilmarí Santini-Santiago Work Experience Details
  • Next Impact
    Crm And Digital Marketing Specialist
    Next Impact
    United States
  • Next Impact
    Digital Marketing Specialist
    Next Impact Jun 2023 - Present
    San Juan, Pr, Us
    As a skilled and dynamic digital marketer, I specialize in conducting inbound and outbound communications with new audiences through targeted outreach and engagement via phone, calls, emails, and texts. I have a keen eye for adhering to separate Brand Guidelines to ensure creative consistency and seamless content changes between campaigns. With a strong focus on maintaining and developing a brand voice, I pride myself in effectively managing the sound and feel of a brand to create impactful marketing programs that drive outreach and community engagement online.Through a comprehensive approach, I consistently review HubSpot campaign performance reports to assess the effectiveness of strategies and promptly report client feedback to enhance our services and solutions. Collaboration is at the core of my work, as I actively engage with team members and other departments to streamline client-related processes and ensure a cohesive approach to achieving our goals.Devising B2B and B2C marketing strategies, employing innovative outreach campaigns to target partnerships, similar companies, and capitalizing on ongoing trends. My expertise also involves identifying and passing potential leads and companies to our sales and management teams for further development.Informed decision-making is a cornerstone of my work, as I meticulously analyze data to report campaign results to both internal and external partners. These insights contribute significantly to improving community growth and engagement, solidifying my role as a valuable asset in driving success for businesses and brands alike.
  • Cardinal Rule Press
    Marketing Manager
    Cardinal Rule Press Sep 2023 - Sep 2024
    Wixom, Mi, Us
  • Cardinal Rule Press
    Marketing Specialist
    Cardinal Rule Press Aug 2023 - Aug 2023
    Wixom, Mi, Us
  • Pintá
    Founder, Digital Marketing Director
    Pintá Jun 2019 - Jun 2023
    Guaynabo, Puerto Rico (Pr), Pr
    In this pivotal leadership role, I engineer a simplified and enhanced at-home gel manicure experience through system development, driving a monthly sales increase of 10% and receiving positive customer feedback. I maintain a 32% customer return rate and increased brand visibility through retail distribution channel launches, by developing and executing effective go-to-market strategies tailored to the target audience. I amplify brand awareness and social media following by strategically collaborating with influencers and UGC resulting in a 104% increase in social media following including Instagram, TikTok & Youtube. I achieve high conversion rates by implementing a loyalty program, providing exceptional customer service, and maintaining a 5,000+ email subscriber base through incentivized sign-ups and customer segmentation. I increase website traffic and lead generation by 15-20% through SEO, paid advertising campaigns, and boosting the average order value with cross-selling and upselling strategies.
  • Leonardo 5Th Avenue
    Marketing Director
    Leonardo 5Th Avenue Feb 2020 - Jul 2020
    Santurce, Pr, Pr
    I led and managed a marketing team of 5 across Puerto Rico and the Dominican Republic, achieving GTM, KPIs, and sales targets. Through targeted digital marketing campaigns, we increased retail ticket sales and increased brand awareness. I directed the opening of a new store in Winter Park, Florida, delivering on time and under budget, and achieving new foot traffic and sales goals.
  • Leonardo 5Th Avenue
    Marketing Manager
    Leonardo 5Th Avenue Sep 2017 - Feb 2020
    Santurce, Pr, Pr
    Our successful event strategies resulted in 100% of tickets sold and 3,000 leads generated, increasing brand awareness and sales. By leading cross-functional teams and managing budgets, I executed marketing strategies and maximized ROI.
  • Leonardo 5Th Avenue
    Digital Marketing Coordinator
    Leonardo 5Th Avenue Jan 2014 - Sep 2017
    Santurce, Pr, Pr
    Utilizing various digital platforms, we drove brand visibility, generated leads, and optimized content strategies across social media, blogs, and videos. Tracking and analyzing campaign performance metrics allowed me to continuously improve our marketing efforts, resulting in a significant impact on revenue growth, brand recognition, and lead generation.
  • Adrenaline Advertising
    Account Manager
    Adrenaline Advertising Jul 2012 - Jan 2014
    Demonstrated excellent project management and client relationship-building skills, resulting in an increase of clients. Managed project timelines and budgets, resulting in a reduction in project delays and an increase in project profitability. Developed and enacted strategies to improve project efficiency and quality using a variety of tools including Mailchimp and Constant Contact.
  • Telemundo Puerto Rico
    Graphic And Web Designer
    Telemundo Puerto Rico May 2012 - Aug 2012
    San Juan, Puerto Rico , Pr

Nilmarí Santini-Santiago Skills

Social Media Advertising Indesign Adobe Creative Suite Graphic Design Microsoft Office Photography Logo Design Illustration Typography Microsoft Word Flash Marketing Digital Marketing Project Planning Strategic Planning Event Management Html Powerpoint Css Microsoft Excel Social Media Marketing Adobe Photoshop Digital Media Brand Development Marketing Strategy Online Advertising Management Online Marketing Project Management Event Planning Public Speaking Email Marketing Leadership Strategy Art Direction Public Relations

Nilmarí Santini-Santiago Education Details

  • Full Sail University
    Full Sail University
    Entertainment Business
  • Atlantic University
    Atlantic University
    Graphic Design

Frequently Asked Questions about Nilmarí Santini-Santiago

What company does Nilmarí Santini-Santiago work for?

Nilmarí Santini-Santiago works for Next Impact

What is Nilmarí Santini-Santiago's role at the current company?

Nilmarí Santini-Santiago's current role is CRM and Digital Marketing Specialist.

What is Nilmarí Santini-Santiago's email address?

Nilmarí Santini-Santiago's email address is n_****@****ail.com

What schools did Nilmarí Santini-Santiago attend?

Nilmarí Santini-Santiago attended Full Sail University, Atlantic University.

What skills is Nilmarí Santini-Santiago known for?

Nilmarí Santini-Santiago has skills like Social Media, Advertising, Indesign, Adobe Creative Suite, Graphic Design, Microsoft Office, Photography, Logo Design, Illustration, Typography, Microsoft Word, Flash.

Who are Nilmarí Santini-Santiago's colleagues?

Nilmarí Santini-Santiago's colleagues are Danieela Pacheco Zambrana, Ma, Heather Schraier, Wesley Maldonado, Wadner Molina, Mba, Cc, Marketing Team Ni, Marinette Feliciano, George Neiffer.

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