I'm a Generalist Product Designer with a passion for crafting transformative digital experiences. With over a decade of experience spanning industries like fintech, healthcare, and retail, I've honed my skills in navigating the complexities of the design process.My journey began in the world of advertising and marketing, where I learned the importance of customer-centricity. Since then, I've led cross-functional teams and championed user-centric design principles to drive measurable impact. Having previously worked in the data-driven culture at VML, I have successfully navigated 0-1 product journeys, from research and iteration to testing, demonstrating my proficiency in the full-stack design process while seamlessly collaborating with PMs, engineers, and fellow designers. By leading cross-functional teams and advocating for user-centric design, I've contributed to a 35% revenue growth in new business conversions at VML.What sets me apart is my ability to translate user insights into tangible results. I thrive on challenging my assumptions and learning from user feedback, applying a holistic and iterative approach to the design process. My approach lies at the intersection of research, strategy, and design, allowing me to see both, the big picture and the smaller moving parts, delivering meaningful value to users and organizations.I drive inspiration from music, healthy cooking, and nature :)