Nils Guicherd Email & Phone Number

Annecy, Fr

Grenoble

Strategy & opérational activities

Annecy

Setting up the sales strategy to reach the qualitative & quantitative targets. Developing a wide variety of customers : online key accounts, franchised Icebreaker stores and shop in shops.Managing accounts like Amazon, Frasteya, Ekosport (international sales), Icebreaker Annecy and Chamonix as well as 6 shop in shops. 2,5M€ Turnover, +18% growth.Usual sales responsibilities :- Prospection- Sell in according to our sell in process- Manage clinics to drive sell through- Merchandising- Activate replenishment- Marketing activation to drive turnover- Monitoring customers- Benchmark- Negotiating & opening new corners within stores- Reporting- Trade shows set up- Animation days within storesManagement duties :- Recruitment and training and follow up of the Icebreaker tech rep trainees.Franchised store management:- Set up commercial strategy- Selection of the assortments- Weekly analysis of the reports- Follow up of the external events affecting the business and set up of corrective action- Managing yearly interview follow up of the sales staff- Creation of tools to optimize business & profitability- Participation to the set up of the marketing calendar and follow up of the activationsProspection of new franchised partners & places- Looking for a partner through our current customers and in the industry- Searching for a great local to set the business in through specialized real estate agent- Negociation of the terms of the contract- Budget planning- Internal and external profitability calculation (breakeven point)- Filling in reports to validate the project internally- Retro planning set up- Works and budget follow up- Opening preparationKey online pure players management : Amazon, Ekosport, Snowleader- Sell in & sell through meetings- Marketing follow up- Amazon Vendor Central & Amazon web services, Amazon Marketing Services (AMS) management- Creation of the product matrices with all the required data- Price monitoring

Annecy

Setting up the sales strategy to reach the qualitative & quantitative targets. Developing a wide variety of customers : outdoor shops, resort stores, running specialist as well as sporting goods.60 customers. 600k€ Turnover.Usual sales responsibilities :- Prospection- Sell in appointments- Manage clinics to drive sell through- Merchandising- Activate replenishment business- Marketing activation to drive turnover- Follow up of customers- Benchmark & monitoring- Negotiating & opening new corners within stores- Reporting- Trade shows set up- Animation days within stores

Annecy - Brand: Merrell

- Training guides development- Sales trip preparation and management- In store sales team training- Merchandising- Reporting- Trade and consumer shows setup- Subcontracting management- Marketing.

Grenoble , France

- Trade marketing- Store partnerships to setup co-branding- Creating P.O.S. advertising- Trade shows setup- Showroom setup- Product communication.

Les Ecrins - French Alps

- Sale of products and services- Providing information to clients- Planning management- Accounting- Staff payment

Challenge+, Entrepreneurial And Small Business Operations

Formation pluridisciplinaire sur le domaine de la création d'entreprise, ses techniques et ses enjeux. Du "Job to be done", du légal, des.

Gestion Des Grands Comptes, Sales Management

Activities and Societies: Coaching academy for lifelong learning2 days of individual coaching on key account management and its.

Master'S Degree, Sales And Distribution

- Master 1 Internship at Sidas Sport, - Gap year taking an internship between the 1rst and the 2nd year at Wolverine Wold Wide (working.

Bachelor'S Degree, Management Option International Management

Bachelor of management at IAE Business School Completed in exchange with the Erasmus program at Turku University of Applied Sciences.

University Degree, Management

A 2 year university degree in management, focusing on marketing, accounting, human resources, maths, economy and foreign languages.