Strategy & opérational activities

Setting up the sales strategy to reach the qualitative & quantitative targets. Developing a wide variety of customers : online key accounts, franchised Icebreaker stores and shop in shops.Managing accounts like Amazon, Frasteya, Ekosport (international sales), Icebreaker Annecy and Chamonix as well as 6 shop in shops. 2,5M€ Turnover, +18% growth.Usual sales responsibilities :- Prospection- Sell in according to our sell in process- Manage clinics to drive sell through- Merchandising- Activate replenishment- Marketing activation to drive turnover- Monitoring customers- Benchmark- Negotiating & opening new corners within stores- Reporting- Trade shows set up- Animation days within storesManagement duties :- Recruitment and training and follow up of the Icebreaker tech rep trainees.Franchised store management:- Set up commercial strategy- Selection of the assortments- Weekly analysis of the reports- Follow up of the external events affecting the business and set up of corrective action- Managing yearly interview follow up of the sales staff- Creation of tools to optimize business & profitability- Participation to the set up of the marketing calendar and follow up of the activationsProspection of new franchised partners & places- Looking for a partner through our current customers and in the industry- Searching for a great local to set the business in through specialized real estate agent- Negociation of the terms of the contract- Budget planning- Internal and external profitability calculation (breakeven point)- Filling in reports to validate the project internally- Retro planning set up- Works and budget follow up- Opening preparationKey online pure players management : Amazon, Ekosport, Snowleader- Sell in & sell through meetings- Marketing follow up- Amazon Vendor Central & Amazon web services, Amazon Marketing Services (AMS) management- Creation of the product matrices with all the required data- Price monitoring

Setting up the sales strategy to reach the qualitative & quantitative targets. Developing a wide variety of customers : outdoor shops, resort stores, running specialist as well as sporting goods.60 customers. 600k€ Turnover.Usual sales responsibilities :- Prospection- Sell in appointments- Manage clinics to drive sell through- Merchandising- Activate replenishment business- Marketing activation to drive turnover- Follow up of customers- Benchmark & monitoring- Negotiating & opening new corners within stores- Reporting- Trade shows set up- Animation days within stores

- Training guides development- Sales trip preparation and management- In store sales team training- Merchandising- Reporting- Trade and consumer shows setup- Subcontracting management- Marketing.

- Trade marketing- Store partnerships to setup co-branding- Creating P.O.S. advertising- Trade shows setup- Showroom setup- Product communication.

- Sale of products and services- Providing information to clients- Planning management- Accounting- Staff payment