Styrelseledamot i den lokala stockholmsklubben, FoC Farsta FF. Mitt fokusområde är marknadsföring och kommunikation. Mitt fokusområde är marknadsföring och kommunikation. Tveka inte att hör av er till mig om ni vill samarbeta med FOC Farsta, vi jobbar med många olika typer av upplägg allt från klassisk sponsring till långsiktiga partnerskap med både privata näringslivet och den offentliga sektorn. Tillsammans skapar vi ett tryggare och hälsosammare Farsta!

Adjungerad styrelseledamot i den lokala stockholmsklubben, FoC Farsta FF. Mitt fokusområde är marknadsföring och kommunikation. Mitt fokusområde är marknadsföring och kommunikation. Tveka inte att hör av er till mig om ni vill samarbeta med FOC Farsta, vi jobbar med många olika typer av upplägg allt från klassisk sponsring till långsiktiga partnerskap med både privata näringslivet och den offentliga sektorn. Tillsammans skapar vi ett tryggare och hälsosammare Farsta!

A humble drink and beverage fanzine from the suburbs of Stockholm, Sweden. Content creation and marketing for spirited adventures within digital, focusing on off trade and entertaining at home.Rebranded during 2021 to celebrate the legendary closed Stockholm bar Little Quarter: https://www.instagram.com/thelittlequarterrevival/Deep in the suburbs of Stockholm, Sweden, cocktails and mocktails are made to be enjoyed at home! 🏡 Classics🍸Contemporary🍸Recipes🍸Storys

Clients: Visit Sweden, Senior Project Manager - Overall responsible for the production and launch of the campaign Discover the originals. Learn more: https://www.mynewsdesk.com/se/visitsweden/pressreleases/stort-internationellt-medieintresse-foer-visit-swedens-senaste-kampanj-om-sverige-som-resmaal-3151589Axbeautyhouse, marketing consultant. Setting campaign framework and process for digital campaigns for beauty brands in the portfolio.

Overall responsible for digital marketing at Pernod Ricard Sweden and part of the marketing leadership team. I was responsible for creating, implementing, following up on the digital marketing strategy. On a daily basis I worked cross-portfolio with brand managers and marketing managers to maximize the digital potential of every marketing project. The projects span from media campaigns to events at music festivals, whisky fairs and online events. I was responsible for the relationship with our media agency and also played a crucial role in the pitch process when we selected our new media agency in 2019. Together with our media agency I ran cross-portfolio projects in order to optimize our media buying, drive knowledge sharing in between brand managers and campaigns to gain insights and learnings that will make our brand campaigns even better. Digital marketing education of the marketing department is also within my domain, together with HR I plan the education on a yearly basis and tailor it to the needs of the marketing department.I was also the main point of contact for digital marketing projects initiated by Pernod Ricard EMEA and global organization.

Responsible for all digital marketing initiatives within Pernod Ricard Sweden from strategy to execution. Working together with brand teams to ensure great digital experiences with the brand campaigns and activations.Apart from the digital marketing projects I was also on the team that developed the low ABV snaps Lagom Kryddat Brännvin for Pernod Ricard Sweden. I was involved in the concept, wet goods and lead the design development of the product.

Responsible for the creation and launch of the new flavored vodka "Absolut Grapefruit". A project with multiple international stake holders in various markets, a large internal project team crossing several functions and departments within The Absolut Company. Launched in the US during the summer of 2018 as the "Big bet" for Pernod Ricard USA.Project manager responsible for creating the strategic foundation and finding partnerships to be able to license the Absolut Vodka brand outside the spirits category for example fashion in order to strengthen the brand even further.

As a part of the Growth team I’m worked with all brands owned by The Absolut Company on different digital projects from “always on websites”, e-commerce, campaigns, social media, content services, Internet of Things projects etc. The major part of my time was dedicated to the largest brand Absolut Vodka. I was product owner of the iOS application Drinkspiration by Absolut and also deeply involved in the always on development of the website Absolutdrinks.com

Information architecture, concept development, Project management, sales and marketing.Clients including: Stadium, Marabou, Gevalia, Kraft Foods, TV4, ATG, Swedish Golf Federation.

Project management, interaction design, sales and marketing.Clients/agencys including: Volontaire WW/TBWA, Garbergs, Deasign, Digitas, Abby Norm.

(leave of absence 2004 – 2006)