Outdrr.com is a Swedish outdoor community and one of the largest outdoor sites in Sweden.It was created as a "digital bonfire" – a space where outdoor enthusiasts could gather online.With around 200 blogs, Outdrr engaged millions of outdoor men and women worldwide through both the site and social media.Outdrr was sold in August 2016.

Brath is one of Sweden's leading SEO agencies, known for offering SEO and SEM services, but perhaps most famous for its bold stance: a 6-hour workday and taking a stand against racism.I was hired to develop their new outreach service. This involved creating the service from scratch, including pricing and offers, while ensuring it was scalable and sustainable

As Digital Communication Manager at Fjällräven International, we transformed from having little online presence to becoming a global leader in outdoor industry communication.During this period, we grew from zero to 270,000 Facebook fans, produced over 200 videos, and attracted millions of YouTube views. Our website saw millions of visits annually, and our e-commerce launch was an instant success, providing a complete product range and driving significant sales.More importantly, our work was always: a) True to our core values (Develop, Act, Inspire) b) Aligned with R&D, Production, and Sales c) Consistent across all 20 markets