Ceo Saferoad Birsta Ab
Sweden
Saferoad Birsta was a market leader in self-developed solutions for road barriers, bridge parapets, and noise protection in Sweden, with 100 employees, €20 million turnover, an in-house production and galvanization plant, and three regional offices in Gothenburg, Stockholm, and Sundsvall. However, the company faced significant challenges, including tough business objectives and increasing market competition, requiring strategic alignment and cultural transformation.Promoted to Managing… Show more Saferoad Birsta was a market leader in self-developed solutions for road barriers, bridge parapets, and noise protection in Sweden, with 100 employees, €20 million turnover, an in-house production and galvanization plant, and three regional offices in Gothenburg, Stockholm, and Sundsvall. However, the company faced significant challenges, including tough business objectives and increasing market competition, requiring strategic alignment and cultural transformation.Promoted to Managing Director just two months after joining as Purchasing Manager, I spearheaded a comprehensive transformation to align the company with its strategic goals and prepare for sustainable growth. My first year focused on revitalize the management team, drive operational improvements, and set a strong foundation for future success. Key Achievements:Leadership Revamp: Recruited a new management team in early 2016, including leaders for Marketing and Sales, Projects, Finance, and Product Development, bringing fresh perspectives and competencies from other industries.Leadership Development: Launched a tailored leadership program, enabling the new team to align quickly and deliver immediate impact.Continuous Improvement: Implemented structured processes based on employee feedback (2015–2017), integrating improvements into the company’s existing operational framework.Strategic Clarity: Enhanced transparency around goals, set clear expectations, and introduced streamlined onboarding processes to support new hires.Strategic Planning: Led a company-wide "Strategic Dialogue" in 2017, engaging all employees in developing a three-year strategy, fostering alignment and ownership.Sales Growth: Built the strongest order book in years, driven by close collaboration between the revitalized sales team and R&D department.These initiatives significantly improved culture, operations, and business performance, positioning Saferoad Birsta for long-term success in a highly competitive market. Show less