Niklas Nilsson Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

- Leading the transformation of Sharp Nordics, focused on developing and packaging MFP products and digital document management.- Responsible for the entire MFP product category of HW and SW, with an emphasis on increasing profitability and market share.- Driven the development of digital document management through all business units, with a common P/L responsibility.- Effectively interacted with the Product Management Team within Sharp Europe to ensure consistent strategies and successful launches.

Stockholm, Sweden

- Helps sailors in the Scandinavian countries to choose the optimum sails and rig details.

Stockholm, Stockholm County, Sweden

- Project role with responsibility for Operations and Marketing- Management and coordination of staff, members and franchisees- Implementation of digital communication, SEO, Web Analytics, App/software development.

Stockholm, Sweden

- Oversee and coordinate marketing function for a wide product portfolio of services, hardware and software solutions valued at SEK 320 million.- Take charge of business development planning and sales development activities (B2B), executing sustainable revenue-generating opportunities to reach marketing goals.- Contribute with innovative initiatives to streamline sales channels mindset, such as introducing new analysis tools, marketing materials and training.- Instrumental in augmenting MASH from 18% to 29% and reaching the top spot on the market in Q3 and Q4 in 2016.

Stockholm, Sweden

- Responsibility for the largest business area with 60% of total company sales amounting to SEK 180 million.- Go-to-market strategies along with product development and launches, to effective management of product portfolio.- Monitored overall marketing performance, executing optimal campaigns which increased brand awareness and national radio commercials which boosted sales.- Orchestrated the most advanced marketing campaign in company’s history, overseeing a budget of SEK 700,000 and delivering 27% hot leads to sellers.- Succeeded in establishing product line as market leader with 18.4% market share through successful coordination of national roadshows to 90 dealers/direct sales.

Warsaw Area, Poland

- Led sales and marketing strategy, long-range strategic planning, budgeting and business development for five regional units.- Supervised, trained and retained a top-performing team of eight sales managers (B2C) and key account managers (B2B).- Proactively sought new business development opportunities and forged robust relationships whilst networking existing customer base, augmenting revenue and membership number by 75%.- Minimised costs by 40% by conceptualising engaging national campaigns.- Drove key initiatives to increase traffic and B2B sales and receive higher transaction frequency.- Refined productivity and sales performance by introducing a new CRM system.

Amman, Jordan

- Managed all operational, finance and HR aspects for the Middle East’s largest health and fitness facility of 7,000m2- Brought customer base levels up by 300% by coordinating and mentoring a team of 24 staff members to ensure optimal understanding of service delivery and development of key competencies.- Increased member satisfaction levels by spearheading a major rebranding initiative and developing new company standards.

Stockholm, Sweden

- Project managed incentive programmes for key global companies, such as Carlsberg, Kosta Boda and GeneralMotors.- Finalised a SEK 5 million reward programme for Xerox Nordic retailers, increasing Xerox sales and ultimately launching a programme at European level.

Karlshamn, Sweden

Responsible for communication & campaigns towards the Swedish market and 40,000 existing customers and suppliers as well as training of 17 sales offices

Kalmar, Sweden

Marketing & sales of sports drink Vitargo on the European market as well as towards resellers, elite athletes & Swedish national teams. Establish strategies for export, find & develop relationships with agents & distributors in Europe to close complex sales agreements

Business And Economics, Marketing Courses

Courses in marketing and business management

Export Sales And Marketing, Export Sales; Business Adm., Marketing, Masters Level

International Business Education at Masters Level in Sales, Business Plans and Marketing

Bachelor Of Science In Business And Economics, Marketing, Economics