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With two decades of marketing expertise spanning both B2B and B2C/D2C, along with a wealth of int’l experience, I have successfully navigated large and intricate projects, holding key responsibilities for budget management and leading entire marketing departments. My professional journey is characterized by a passion for creative marketing and a curiosity about emerging marketing technologies and innovations.I specialize in cost-effective solutions and leveraging customer data analysis to propel conversions, foster enduring relationships, and bolster customer loyalty. Recognizing the pivotal role of automation and AI in the marketing landscape, I advocate their integration to enhance brand awareness and drive conversions. In today's competitive environment, full funnel marketing is a primary challenge for companies. I firmly believe that meticulous data collection and analysis are indispensable tools for authentically connecting a brand with its target audience. Furthermore, I emphasize the significance of creativity as the linchpin to cutting through the noise, necessitating the adaptation of content and communication for diverse channels and audiences.My collaborative approach extends to working closely with customers, partners, and colleagues. I firmly believe that open and transparent communication is paramount for achieving exceptional results. This leads to expanded business opportunities increased client acquisition. My professional drive lies in facilitating the growth of companies through innovative and effective marketing strategies. I am steadfast in my belief that success is attainable through well-defined KPIs and goals, meticulous problem deconstruction, data-driven insights, strategic planning, collaborative teamwork, and seamless digital execution.My portfolio includes clients such as OX2, Scania Sverige, Keywordio,. Differ Strategy, Apple Music, Sony, MasterCard, RedBull Media House, Phil's Burger AB, CC Höganäs AB, and Heep Agency.

Responsible for developing and implementing Heeps services and offer in digital marketing and position Heep as a leading and innovative growth partner. Also responsible to map, evaluate and implement relevant processes linked to Heeps work and customer deliveries in digital marketing. I served as an integral part of the management team, overseeing Growth Marketing Specialists and contributing to the agency's strategic direction.

Setting up the digital strategy for the relaunch of the brand. Heavy focus on programmatic advertising and google ads.

CMO and part of the management team for Phil’s Burger AB. Creating and implementing the marketing strategies, campaigns, sales activities inkl e-commerce as well as brand awareness strategy. Being the point person for media, PR and ad agency contacts. Structuring the marketing and sales activities internally as well as with the external partners as delivery companies and suppliers in order to increase the loyalty and grow the customer base with a realistic ROI and making sure the KPI's are followed as well as structuring on going campaigns incl google, retargeting, programmatic and social media.

Oversee marketing activities and local marketing plans.

The ultimate fleamarket concept that helps people to convert things they no longer need into money. Create and drive the franchise marketing plan and set the marketing strategy for the franchise companies. Also a member of the board and part of the management team

Entertainment consultant to apple music.

International digital marketing, PR/promotion strategies and social media planing in the entertainment industry, Clients include 20th Century Fox, Sony Home Entertainment, Disney/Pixar, Red Bull Media House etc.

Consultant Sony Music UK - International Marketing. Develop and implementing international marketing and promotion plans as well as project budget control and media planing.

Market and promoting global artists in Europe in an ever so volatile and changing market place with a very fast growing internet and mobile world. Creating and building marketing and promotion strategies for Europe as well as implementing marketing and promotion plans. Competing not only with the direct competitors as Universal, Warner and EMI but also with on and offline piracy. Adapting to new a digital market place and focusing on finding new revenue sources as well as more cost efficient ways of market and promoting our artists to ensure we reach targets and objectives and building brands for the future.

Managing the marketing and promotion strategies and plans for BMG’s global priority artists. Tracking and developing the artists for the term of the project incl budgets, P&L statements, media communication, online partners and artist management as well as the artists in order to maximize on all promotion opportunities ensuring saturated promotion and marketing through European Media outlets on and offline. The responsibilities increasing gradually and focusing more on the main priorities as Usher, Avril Lavigne, Santana, Dido, P!NK, Rod Stewart, Kelly Clarkson and Christina Aguilera. Furthermore overseeing the exploitation for the Nordic artist repertoire for the worldwide market with artists as Kent and Backyard Babies.

Creating int’l promotion plans for the priority artists as well as developing artiststhroughout Europe, additionally building and maintaining relationships with European media. Worked closely with the launch of Santana’s “Supernatural”, furthermore with Christina Aguilera, P Diddy, Donell Jones, PINK + extensive tour promotion with Santana, Prince, Whitney Houston and P Diddy and co-ordinating BMG‘s presence at award shows as MTV EMA’s and the World Music Awards.

Assist the VP in her daily work in addition to assisting the marketing director andmarketing managers in the day to day business. Assisting in creating and implementing marketing plans for the European priority artists and building relationships with artist management and European media