After more than 10 years in Product Management, when I discovered the canvases in 2015, I realized that …*** there is an easier way! ***Since then, in over 100 workshops, I have iteratively improved my workshop method to be able to help teams to get started more easily with Business Model Canvas, Value Proposition Canvas and other great tools. This increases accuracy, clarity, collaboration, efficiency and it significantly improves your:- Time-to-market - Customer satisfaction- Profitability- Sustainability - Return on investmentsA typical workshop duration is 1 or 2 days from start to result. Quotes from some of my over 500 workshop participants:“We should have done this earlier”“We saved months by doing this”“We should do this for all products”“Great to have a professional facilitator”After helping teams internally at two great companies I am offering my services to all companies - as a consultant. One workshop assignment at the time. Workshops that creates tangible outcomes based on facts and key assumptions.–> Click the LinkedIn Message button or call me to get going in your desired direction. +46 702 701562- - - - - (Search keywords: Business Model Innovator, Value Proposition Distiller, Testing Business Ideas Experimenter, Corporate Disruptor, Consultant, Workshoper, Workshop Moderator, Workshop Leader, Workshop Facilitator, Business Developer, Business Model Generation, Business Model Innovation, BMC, Value Proposition Design VPC, Intrapreneur, Intraprenör, Chief Entrepreneur, Entreprenör, Innovation Manager, Innovation Lab, Sales Optimization, Marketing Clarification, Partner Management, Innovation Management, Invincible Company)

I continuously want to learn more about how to better use the Business Model Canvas and other great tools from Strategyzer. I am a believer in the power of learning from others, seeing things from different perspectives, and continuously improving skills. I am curious to understand what’s easy/difficult in other organizations when it comes to applying the Business Model Canvas, the Value Proposition Canvas and when testing new business ideas. -> That’s why I reached out to my network to establish a virtual organization of business development experts, change catalysts and innovation professionals – to mutually share experiences. I learn a lot every time we meet. Click on the Business Model Canvas Network Skåne logo to learn more about the network. Contact me if you would like to join the network.

Simplifying Digitalization ...I help strategic change initiatives, that want to Simplify Digital Transformation, by facilitation of workshops according to best practices such as: -Business Model Design - Business Model Canvas (Strategyzer)-Value Proposition Design - Value Proposition Canvas (Strategyzer)-Design Sprints (Google Ventures)-Evaluating Strategic Ideas (Strategyzer)-Customized workshops like SWOT, Impact/Effort, Strategic prioritization, MVP etc By improving time to market and increasing desirability, viability and feasibility of improvement initiatives…and avoiding spending time on ideas that won’t work. This leads to better results faster and with higher employee and customer satisfaction. -> Essentially allowing multi-talented teams to get together and accelerate progress towards desired situation by stimulating creative chaos in a time-boxed structured framework. Applied Design Thinking. Course instructor on "How to design good business with Strategyzer's canvases" followed up by coaching of teams and individuals to apply this outstanding way of working.KPIs: I have facilitated workshops where teams have created over 30 Business Model Canvases, 100 Value Proposition Canvases, 10 Design Sprints and over 500 validation experiments (test before you build, test early, test often, and test with real customers). 100+ days leading online workshops. I have helped over 500 colleagues getting started, advance and master this way of working.Key interfaces: product directors/managers/owners, change leaders, executive sponsors, innovation teams and talented experts across the company.

Key tasks and responsibilities:• Translate the overall strategy into actions• Identify new business opportunities across business lines and countries• Develop sustainable and profitable products and services• Create long-term value and value propositions• Accelerate the digital transformationThe Business Development Manager has several interfaces with important parts of the organization with an extra close relation to a team of Product Managers.Focus areas: Digital Transformation, Customer Centricity, Fact driven decisions, Value Proposition Canvas, Business Model Canvas, Strategy, Customer Journeys, User Journeys, workshop moderator, change management, data driven product management, product development, product planning, Product Lifecycle Management, Service Lifecycle Management, innovation, ideation, brainstorming, conceptualization, prioritization, clarification.

Consumer Experience Management is responsible for the overall business results measured in user satisfaction as well as in financial terms. As a business owner my task is to manage a service area and drive new services based on trends and market need as well as improving existing services. (A.k.a Service Manager / Service Owner / Product Manager)During the years I've been responsible for the following service areas:-User support web pages (online self support).-A Customer Relationship Management (CRM) pre-study, scope definition, project steering and launch in contact centers.-The Android support application 'Help' that provides users the help they need directly in their Smartphone.-The sustainability service called 'Recycling' that makes it easy for everyone to return unwanted phones in a sustainable way.-Process Manager for the Service Lifecycle Management process-Assisted support to users (and retailers) via contact centers through the contact methods: email, phone, chat, forum and social media. Over 10.000 support interactions per day from over 100 countries across the globe.Valuable experience: -UX and User experience: Experience Mapping, Effect Maps, Effect Management, User Journeys, Use Case, Scenario Planning, UX travel value analysis.-Monitoring service performance: Customer Satisfaction analysis (C-sat), Voice of the customer (VOC), Net Promoter Score (NPS), Key performance indicators (KPI), Business Intelligence, Focus groups and word-of-mouth studies.-Service Management and Business Management: Business case, Business justifications, Scrum backlogs, Agile project steering, Budget, Investment Calculations, Process management, Lean Six Sigma (LSS) and change management.-Launching new services and launching new releases to the users in markets across the globe.How I think about User Experience “If your customers don’t stay with you, then you need a huge sales force. If your customers love your UX, then they become your unpaid sales force”

As a Senior Product Planner for mobile phones (Product Manager, Product Owner), it was my duty and privilege:- to satisfy our customers with the right products and services- to ensure that the business area delivered sustainable profitby motivating the team members to have fun and performing better than the competitorsThe responsibility spanned from square one to product launch and included activities such as market and customer analysis, product definition and business case, prioritizations and ensuring a successful product launch.I am proud of the team efforts to bring 8 successful mobile phones to the market that made customers (and mobile operators) happy in over 120 countries across the world; a list of awards including 'best product' in 3GSM World in Barcelona and setting an internal record in shortest investment pay back time for a phone project. The greatest reward as a product manager is to see the smile of happy customers using the product.

As Product Manager I was globally responsible for planning, definition, roadmap, investment priorities and marketing of the products at all stages of the product lifecycle. Initially responsible for the Print Server Division with a product portfolio of 16 different products. A major achievement was the launch of a new series of print servers introducing the ability to connect over USB. My product management responsibility expanded beyond Print Servers to also include two additional product areas: Document Servers and Storage solutions. With a turnover of 600M SEK, the product portfolio significantly contributed with cash that was mainly reinvested in new business opportunities related to the camera and video market.

Strategic Product Manager at Ericsson Service Network and Applications (CSNA). The product was called Mobile Commerce Platform and provides an internet payment service (micropayments).Before that:Regional Business Manager, Asia Pacific, at Ericsson Hewlett Packard Telecommunication (EHPT). Sales, partner management and business management.

Analysis, Design, Construction and Implementation of system for Business Intelligence, Management Information System and Balanced Scorecard

Changes Management and Business Development