Nils Terken Email & Phone Number

Keulen-Bonn En Omgeving

Heading up Reebok's membership program 'Reebok UNLOCKED' in EU | Responsible for the roadmap | Responsible for member acquisition, engagement and retention strategies. | Help build the seasonal activation calendar and corresponding GTM strategies, identifying and securing member growth opportunities in the process | Liaise and collaborate with internal partners, external partners and agencies to amplify growth opportunities | Responsible for managing one direct full-time employee and two indirect full-time employees |

Amsterdam En Omgeving, Nederland

Responsible for end-to-end digital brand activation of Reebok Running and Reebok Classics campaigns | Creation of seasonal calendar and respective digital GTM strategies in EU | In-season trading | Liaise with global teams to enable local adoption | Planning and briefing of content creation, adaptation as well as distribution and implementation by the respective marketing channels (CRM, Affiliates, Paid Social, Display, Paid Search, Organic Search) | Ensuring cross-functional alignment | Risk Assessment and Management | Monitor and reporting of campaign performance to all project stakeholders and senior management | Responsible for managing one direct full-time employee |

Berlin Area, Germany

Responsible for optimising Zalando's visibility in Search | Responsible for optimising Zalando's visibility in the App Store and Google Play Store | Planning and coordinating of cross-market campaigns and channel specific promotion | Continuous planning and coordinating of content creation and implementation | Liaise with external partners, creative agencies and influencers | Part of the M-bassadors group, being responsible for exchanging mobile related topics between cluster and channel and act as a spokesperson for Mobile Development in different stakeholder groups | Responsible for managing a budget of +/- € 500K | Responsible for managing one full-time employee and one part-time employee |

Berlijn En Omgeving, Duitsland

Responsible for driving Zalando’s brand image in both The Netherlands and Belgiumas well as ensuring proper local adoption of the global strategy | Planning and coordinatingof cross-channel campaigns and channel specific promotions | Managing the Social Media accounts for Zalando NL and Zalando BE