-Brand Building and Planning:•Planned annual brand strategy, led the team to upgrade the brand VI manual according to the company's business objectives and market conditions, and completed the production of visual materials such as brand main KV, industry KV, brand TVC, and brand manuals.•Managed brand materials such as nationwide showrooms and official websites to shape industry brand image benchmarks.-Public Relations:•Achieved an annual total brand exposure of over 200 million, continuously improving brand visibility to industry-leading levels.•Maintained and managed relationships with 50+ central media, local media, and commercial media, establishing an efficient public opinion mechanism.•Applied for and won over 80 important honorary awards for the company's brand and executives.-Marketing:•Planned and successfully implemented over 30 creative seasonal activities, sparking large-scale reposts and interactions.•Packaged over 40 benchmark cases covering multiple business areas, with the total reading volume of the official WeChat account exceeding 500,000.•Deeply involved in over 100 high-quality exhibitions and summit forums, promoting brand exposure, business expansion, and business promotion.•Assisted business departments in producing and updating sales tools such as product manuals, case collections, and promotional videos.•Built overseas Twitter and LinkedIn media accounts from scratch, produced international marketing materials, and participated in more than 5 overseas marketing events to expand the brand's influence in the international market.

-Market Acquisition:•Utilized multiple channels to acquire sales leads and drive direct customer registrations, including external advertising, owned media dissemination, and participation in trade shows.•Led the entire process of channel selection, communication strategy, content design, and post-campaign analysis. Achieved a 64% reduction in customer acquisition costs for B2B clients, increasing weekly leads from fewer than 20 to over 400.-Brand Marketing Planning and Execution:•Developed annual brand and market strategies based on B2B business objectives, managing the B2B market budget.•Directed the planning and overall management of the official website, as well as the writing and production of corporate client service presentations.•Planned and completed over 6 promotional videos, and organized 6+ offline client appreciation events.•Led the planning of annual client souvenirs and holiday gifts, as well as the promotion of long-term charter and other B2B service products.-Sales Tools and Customer Proposal Support:•Produced and continuously updated sales tools for B2B clients, including various electronic brochures, folder advertisements, flyers, and business card designs.•Responsible for writing cooperation proposals and preparing for offline roadshows for over 50 Key Account clients.

•Assigned sales leads to the Marketing team and assisted in CRM management, as well as aiding in the processing of customer contract signings.•Participated in the planning and execution of customer experience projects, including initiatives like Open SignUp registration.

•Responsible for liaising with over 1000 international corporate participants, overseas media, and relevant government officials, successfully issuing invitations and negotiating attendance.•Assisted in resolving over 17 visa application issues for foreign guests and participated in the on-site execution and venue management of the 2019 Summer Davos Forum.

•Authored multiple in-depth market research reports, including "2019 China Social Trends Report," "Future Trends in China's Elderly Care Industry," and "Developing Trends in Female Consumer Behavior in China."•Participated in the planning and organization of the 2018 Autumn Daimler R&D Town Hall event.

•Participated in the planning and execution of several significant projects, including the 2018 Pepsi Strongest Voice China Finals, vivo New Product Launch Event, and the 2018 MTV VIDEO MUSIC AWARDS.•Conducted research on domestic and international music events and programs, and organized workshops on related themes.