I was tasked with enhancing the user experience for both our website and mobile applications. My work involved conducting user research to understand traveler needs and pain points, followed by creating intuitive wireframes and interactive prototypes that streamlined the booking process. I collaborated closely with developers and stakeholders to ensure a seamless integration of design elements and functionality. By employing a user-centered design approach, I successfully improved customer satisfaction and engagement, resulting in a more efficient and visually appealing interface that catered to the diverse needs of our global clientele.

As a UI/UX Designer at Reflect.Ads commercial agency, I lead the design of user-centered digital experiences for a diverse range of clients. My responsibilities include creating wireframes, mockups, and prototypes for web and mobile applications, ensuring an optimal balance between visual appeal and functionality. I collaborate with cross-functional teams including developers, project managers, and marketers to deliver cohesive and intuitive designs that align with client goals.I also conduct user research, usability testing, and data analysis to inform design decisions, iterating on feedback to enhance the overall user experience. By applying best practices in design systems and responsive design, I ensure consistency across various platforms.