As the manager for the talented Hit-Boy, it's an honor to spearhead the growth of our label and imprint Surf Club, overseeing its evolution into a thriving label, publishing house, and entertainment company, all while operating at the pinnacle of the industry with multiple Grammy-nominated projects in 2023.Hit-Boy's achievements extend beyond our independent releases, including the production of soundtracks for Madden 23 and Madden 24. His creative touch has graced records for artists like Doechii, Benny The Butcher, Belly, and The Game. Notably, Hit-Boy's father BIG HIT emerged from prison in May 2023, and within a year, he has contributed to a Grammy-nominated project, featured in an Amazon Music Times Square Ad Campaign, spotlighted in Rap Caviar, and had his music synced for the 2023/2024 NFL/NBA schedules.Our approach is disrupting the conventional business model, emphasizing independent growth and building various intellectual properties. I take immense pride in managing a musical genius like Hit-Boy and am honored to be part of this remarkable journey. With the momentum we've built, we're gearing up for a massive 2024.

Lead strategist of over 750+ TikTok focused campaigns for the UMG catalog generating 10 billion (and climbing) algorithmic streams.Leading the Music Strategy & Tactics Team at the Center, we successfully catapulted both frontline and catalog tracks for a wide range of UMG artists.In a 24 month span we were able to amplify and increase the life cycles of over 33 releases ranging from The Weeknd - Die For You to Akon - Belly Dancer.