The entrepreneur needs “eudaimonia” to survive & be maximally effective. Initially, I figured it out in the coexistence of design & business which led me to follow it in a self-employed design lab (with several colleagues) that analyzed human-businessphilosophy in a range of human studies & strategic business foresight.. Redefined ten interdisciplinary approaches & perspectives related to design & business.. Provided design-based consulting services to a number of SMEs.. Collaborated with an NGO project in connection with workplace employee training.

Worked as a Strategy Consultant at VAND International, a reputable brand & design firm registered in the UK, known for its brand design work. VAND collaborated with high-profile clients including Mofid Brokerage, Farabi Brokerage, Ayandeh Bank, Mel&Moj, Alibaba, Jabama, Skyroom, Tehran Bourse, YAKS, FlyToday, Nexa, Charizma & others, whose brands were designed by VAND.

Recognizing that many businesses face performance issues, I founded Ingrow, an OKR-based performance management platform. This platform enables teams to center their goals & make more informed decisions about their growth path by gaining instant insights effortlessly.. As a founder, formed a reliable board of directors who helped me in fund-raising;. Formed one of the most amazing tech teams in the world with 15 brilliant product experts.. Developed a vision & set the strategic roadmap based on board agreements & the APS.. As a designpreneur, led the focus of the Audience problem-statment throughout the building & fitting process;. Led the product team through the whole product lifecycle to achieve solution & customer fit.. Directed the brand & private PR development with the marketing team (Market fitting).

I embarked on my career as a Digital Marketer, where, despite time constraints, I successfully executed several exciting projects.. Collaborated with Ayandeh Bank on the extensive “Ba Ham” campaign.. Marcom specialist at TOD (game studio) with a keen focus on launching the “PerCity” game.. Served as a business partner with “Vajehyab”.. Worked with Sarmayeh Bank on a comprehensive rebranding project.