Leveraging 15+ years of marketing experience and expertise in B2B SaaS business strategy to advise and lead marketing for early- and mid-stage tech startups in Canada and the US.Services offered include: GTM Planning, Mentoring and Coaching, org structure/role definition/department build-out plan; ICP identification, personas buyer’s journey mapping; growth marketing plans (demand generation, lead generation); positioning, messaging, content strategy creation; and brand development.

• Reported directly to the COO• Responsible for managing and executing all digital marketing campaigns, building lead scoring, nurture campaigns and more using Marketo• Managed a team of three marketing professionals (designer, writer and coordinator)• Oversaw the marketing efforts of the team to ensure we are hitting monthly and quarterly goals• Responsible for management reporting initiatives on a monthly basis for executive team• Liaison with the sales team to ensure all marketing content is reflective of their needs

• Executed all email campaigns through Eloqua's campaign canvas and lead nurturing abilities• Developed creative and content for website re-design and multiple email campaigns• Developed monthly web analytic reports to facilitate future lead generation• Maintained and developed sales tools (including website, email, eNewsletter, case studies, sales scripts/ marketing collateral, etc.) to support business development and sales initiatives• Wrote and created press releases/announcements/blog articles• Responsible for contacting third party vendors for ongoing marketing initiatives• Managed company's general social media including twitter, LinkedIn, blog/rss feeds• Hosted, presented, and managed internal and client facing webinars• Organized and re-branded annual conference - BAASS Connect in four cities throughout Canada - known as the largest partner conference in North America

• Worked alongside executives and supervisors to help coordinate the direct marketing activities ofkey clients such as TELUS, and Loblaw• Managed monthly digital deployments of client facing emails and newsletters• Managed DM projects consisting of multiple versions and consistently made changes to meet drop deadlines• In charge of internal docket requests and maintaining accurate documentation for eachrespective project• Handled all direct reporting on a weekly basis both internally and for client expectations• Assisted in the editing and monitoring for updates on the company website periodically

• Advised businesses with which products to use for promotional activities• Followed up on market trends to consistently help meet business needs• Sole business to business interaction• Awarded with connection perfection and continually exceeded sales targets• Maintained business to business relationships with every client• Consistently followed up with clients for event or trade show needs

• Responsible for assisting all customers with products best suited for their needs• Assist with opening and closing duties for the store

• Responsible for all notes at meetings and ensuring everyone is on task and up to date with their assigned jobs• Assisted in the creation of an official business requirements document working with Business Analysts• Met with developers and analysts on a regular basis for project updates• Constantly mimicked and created Visio diagrams for project needs• Responsible for assisting project managers on all project development plans and resolving any problems which arose• Responsible for the supervision of numerous projects• Followed up with weekly action items for various project managers• Finalized and proof-read PowerPoint presentations while setting up necessary documents for the meeting• Individually designed an instructional plan for new hires to understand how the servers and systems work• Used Microsoft Project to efficiently demonstrate the work that needed to be completed for the entire Cash Equities technology department