Journalism Teacher, Yearbook Adviser
Current• Instructor for Journalism, Photojournalism, and Yearbook I-III• Collaborated with students, parents, administration, and the community to create a 300-page yearbook chronicling the school year. Met all production deadlines established by Jostens Publishing.•Managed Facebook and Twitter accounts for both the campus and journalism program. Incorporated targeted posts in addition to photographs and video to brand and market the yearbook.•Engaged with audience through surveys and relevant hashtags. Analyzed metrics on social media accounts to determine effectiveness.•Implemented theme-based marketing to consistently increase yearbook and senior ad sales each year. Oversaw a $150 thousandyearbook account and allocated funds accordingly towards instructional goals and student needs.•Generated internal communication for administration consisting of flyers, posters, and weekly e-newsletters sent to parents and faculty.•Edited all copy that appeared in the yearbook for accuracy and consistency with AP Style. Worked closely with students to enhance the clarity of their articles and captions.•Served as the write-offs chair for the Journalism Education Association’s (JEA) National Fall Convention in Dallas. Responsibilities included finding speakers for the on-site writing competitions and overseeing the 1,400 students registered.
