Nimeshkumar Rathod Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

• Front-leading the development of roadmap for continuous improvement and driving anoverall best-in-class loyalty rewards fulfillment experiences for merchants to increasecustomer engagement, boost retention & maximize.
• Brainstorming effective loyalty programs and leading automation of Master Catalogue withfrontend UI/UX teams for increasing operational efficiency & reducing the interdependency
• Directing execution of all marketing plans for internal services by managing the projectcalendar and updating the overall promotional direction
• Building data-driven dashboards using Power BI & graphs to support stakeholders fordecision-making and in addressing problems
• Performing in-depth target audience research & execute data-driven customersegmentation to ensure loyalty programs are customized according to MerchantStudying campaign reports, forecasting metrics, and industry trends.
• Manage the established budget for promotional initiatives and lead the financial planningand reporting for your division

Mumbai, Maharashtra

• Leading the Sales, Business Development, Marketing, Category Development, Account Management, Order fulfillment, Cataloging, Vendor Relation, Customer Service, Internal Audit & New Business Initiatives with team size.
• Sales Channels: 100+ Marketplace accounts across the globe (Amazon, Walmart, eBay, Sears..) and 20+ curated websites to achieve YoY Sales growth.
• Developed roadmap to ensure ecommerce portfolio is executed well across all businesses, working with global and cross-functional teams.
• Monitor monthly financial and analytics data and team with stakeholders to increase revenue.
• Formulate and analyze business strategies on digital platforms, in order to maximize the traffic as well as transaction revenue.
• Working closely with marketplace partners to build clear strategies around improving sales performance, awareness, and ultimate consumer experience.

Mumbai, Maharashtra

• Started handling Operations for GM Business unit( Selling GM category products in US) along with Media and GMI Business units.
• Operations, that Includes Sourcing products, Inventory handling, Pricing, Marketing, Order fulfillment, Customer Service, Seller support and IT with help of 120+ Team size.
• Establish product analytics and reporting and monitor performance and utilization for maximizing conversion.
• Oversaw products offered and merchandising to ensure sales were maximized and orders delivered were accurate. Worked directly with merchants and drop ship vendors to ensure product images and other details are received.
• Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.
• Developed merchandise strategies and assortment plans at marketplace level to ensure the achievement of the sales target.

Mumbai, Maharashtra, India

• Started GMI Business unit from the scratch (Selling General Merchandise US to rest of the world) while continue leading Media Business units.
• Business operation of 40+ Marketplace accounts and team size of 75+.
• Developed Advanced Inventory Management tool and incorporated all the required changes working with IT.
• Managed all aspects of content management for store catalog and promotional activity; coordinated development of assets using internal resources and external agencies.
• Managed Legal Regulations, Infringement complaints/Copy rights and country wise strategy to safeguard accounts.
• Set up International Logistics Operations for GM categories and worked on continuous negotiations.

Mumbai Area, India

• Lead Operations for Media Business Unit (Selling Books Internationally): 10+ Marketplace Accounts - Amazon, eBay, Abebooks, Alibris and ergodebooks.com website. )
• Operations, that Includes Sourcing products, Inventory handling, Pricing, Marketing, Order fulfillment, Account Management, Customer Service, Seller support, Logistics and IT.
• Initiated IT Ticket system and Project Management Practice.
• Played key role in Automation and BI tools.
• Set up International Logistics Operations and worked on continuous negotiations.
• Standardize the Processes, created SOP and increased efficiency.

Mumbai Area, India

• Responsible for managing new and existing accounts and developing them to their full potential to ensure consistent recurring revenues. Also in charge of providing clients with a service that continually delivers.
• Creating targeted business development and marketing strategies.
• Promote the company brand to key buyers, ensuring their knowledge is current and appropriate.

Gurgaon, India

• Marketing research with experience of conducting, analyzing and interpreting customers, competitors and market intelligence across the marketing spectrum on customer segmentations and product categories.
• Responsible for collecting market data and evaluating information from diverse market sources.
• Making recommendations to senior management based upon research findings.

Gandhinagar, Gujarat, India

• Responsible for the full defect life cycle, identification, recording, retesting, resolution, closure and client communications.
• Executed continuous testing as part of an agile environment ensuring defects were identified and resolved.

Ahmedabad, Gujarat, India

• Developed Music Academy Website (.NET)
• Client Communication.

Master Of Business Administration (M.B.A.), It And Marketing

Bachelor Of Engineering (B.E.), Information Technology